The role of ICT in regional tourism providers

Article

Pease, Wayne, Rowe, Michelle and Cooper, Malcolm. 2005. "The role of ICT in regional tourism providers." Asia Pacific Journal of Economics and Business. 9 (2), pp. 50-62.
Article Title

The role of ICT in regional tourism providers

ERA Journal ID18324
Article CategoryArticle
AuthorsPease, Wayne (Author), Rowe, Michelle (Author) and Cooper, Malcolm (Author)
Journal TitleAsia Pacific Journal of Economics and Business
Journal Citation9 (2), pp. 50-62
Number of Pages13
Year2005
Place of PublicationPerth
ISSN1326-8481
Web Address (URL)http://www.cbs.curtin.edu.au/index.cfm?objectId=507F057D-D0CA-3156-D33346CCE241C4F7
Abstract

The tourism industry can be seen as one of the first business sectors where business functions have from the start been almost exclusively based on information and communications technologies (ICT). This has impacted on the way in which regional tourism destinations are promoted. The method of promoting regions via the development of regional tourist destination websites or portals using Internet technologies is increasingly being adopted both in Australia and around the world.

This paper investigates whether this approach is the most effective to achieve increased awareness and subsequent visitation of a region. Are there other ways to achieve a similar outcome? One such alternative is via a bottom up approach achieved through co-opetition or collaboration established within a group of local tourism industry operators using ICT to facilitate the establishment of virtual business networks amongst tourism operators in a local community, cascading into an informal secondary tourism network within that region.

In many Australian regional areas the tourism bureau has been the key node for local tourism, but this structure has been fraught with many problems. In addition, little is known about their effectiveness in delivering services to local small and medium tourism enterprises (SMTEs). The role of tourism bureaus in local tourism networks is changing and a study of this dynamic is provided here as an example of the interaction between top down and bottom up approaches.

Published case studies of the use of ICT in regional tourism promotion from around the world are considered, demonstrating alternative approaches to the use of this medium to promote a region and communicate with potential visitors. Future empirical research is required to more fully understand the effectiveness of these different approaches.

Keywordstourism, collaboration, coopetition, SMEs, ICT
ANZSRC Field of Research 2020460507. Information extraction and fusion
350716. Small business organisation and management
350804. Tourism marketing
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsFaculty of Business
Edith Cowan University
Ritsumeikan Asia Pacific University, Japan
Permalink -

https://research.usq.edu.au/item/9xx62/the-role-of-ict-in-regional-tourism-providers

Log in to edit

Download files

  • 2915
    total views
  • 240
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

The web portal as a collaborative tool
Rowe, Michelle and Pease, Wayne. 2007. "The web portal as a collaborative tool." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1138-1143
e-Commerce and small business in regional Australia
Pease, Wayne and Rowe, Michelle. 2006. "e-Commerce and small business in regional Australia." Marshall, Stewart, Taylor, Wal and Yu, Xinghuo (ed.) Encyclopedia of developing regional communities with information and communication technology. Hershey, PA, United States. IGI Global. pp. 227-232
ICT and regional development in Australia
Pease, Wayne, Rowe, Michelle and Wright, Lauretta. 2006. "ICT and regional development in Australia." Marshall, Stewart, Taylor, Wal and Yu, Xinghuo (ed.) Encyclopedia of developing regional communities with information and communication technology. United States. IGI Global. pp. 348-352
Comparative dissolution rates of defective nickel oxides from different sources
Pease, Wayne, Segall, Robert L., Smart, Roger St. C. and Turner, Peter S.. 1986. "Comparative dissolution rates of defective nickel oxides from different sources." Journal of the Chemical Society, Faraday Transactions I: Physical Chemistry in Condensed Phases. 82 (3), pp. 759-766. https://doi.org/10.1039/F19868200759
Surface reduction in low-temperature formation of nickel oxide from different nickel salts. Thermal analysis, surface area, electron microscopy and infrared studies
Pease, Wayne R., Segall, Robert L., Smart, Roger St. C. and Turner, Peter S.. 1986. "Surface reduction in low-temperature formation of nickel oxide from different nickel salts. Thermal analysis, surface area, electron microscopy and infrared studies." Journal of the Chemical Society, Faraday Transactions I: Physical Chemistry in Condensed Phases. 82 (3), pp. 747-758. https://doi.org/10.1039/F19868200747
Evidence for modification of nickel oxide by silica. Infrared, electron microscope and dissolution rate studies
Pease, Wayne, Segall, Robert L., Smart, Roger St. C. and Turner, Peter S.. 1980. "Evidence for modification of nickel oxide by silica. Infrared, electron microscope and dissolution rate studies ." Journal of the Chemical Society, Faraday Transactions I: Physical Chemistry in Condensed Phases. 76, pp. 1510-1519. https://doi.org/10.1039/F19807601510
Real-time programming in Modula-2
Gough, K. John, Mohay, George M. and Pease, Wayne. 1991. "Real-time programming in Modula-2." Australian Computer Journal. 23 (4), pp. 175-182.
Web portals as an exemplar for tourist destinations
Rowe, Michelle, Pease, Wayne and McLeod, Pauline. 2007. "Web portals as an exemplar for tourist destinations." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1157-1160
Journal of Viet Nam Studies
Cooper, Malcolm. Cooper, Malcolm, Eddington, Ian, Eddington, Noela, Tran Cong, Chau, Van Hoa, Hoang and Phong, Le Du (ed.) 1998. Journal of Viet Nam Studies. Toowoomba, Australia. University of Southern Queensland.
Information and communication technologies in support of the tourism industry
Pease, Wayne, Rowe, Michelle and Cooper, Malcolm. 2007. Information and communication technologies in support of the tourism industry . Hershey, PA. United States. IGI Global.
Development of an ontology to improve supply chain management (SCM) in the Australian timber industry
Blake, Jacqueline and Pease, Wayne. 2007. "Development of an ontology to improve supply chain management (SCM) in the Australian timber industry." Salam, A. F. and Stevens, Jason R. (ed.) Semantic web technologies and e-business: towards the integrated virtual organisation and business process automation. Hershey, PA. United States. IGI Global. pp. 360-383
Diffusion of innovation – the adoption of electronic commerce by small and medium enterprises (SMEs) - a comparative analysis
Pease, Wayne and Rowe, Michelle. 2004. "Diffusion of innovation – the adoption of electronic commerce by small and medium enterprises (SMEs) - a comparative analysis." Cooper, Joan and Swatman, Paul (ed.) CollECTeR 2004. Adelaide, Australia 07 - 08 May 2004
Issues faced by small and medium enterprises (SMEs) and their take-up of ecommerce in Australian regional communities
Pease, Wayne and Rowe, Michelle. 2003. "Issues faced by small and medium enterprises (SMEs) and their take-up of ecommerce in Australian regional communities." 4th International We-B Conference 2003: Working With e-Business. Perth, Australia 24 - 25 Nov 2003 Joondalup, Western Australia.
Hervey Bay in transition: the role of community based information technology in overcoming the great digital divide
Pease, Wayne, Wright, Lauretta and Cooper, Malcolm. 2004. "Hervey Bay in transition: the role of community based information technology in overcoming the great digital divide." Marshall, Stewart, Taylor, Wal and Yu, Xinghuo (ed.) Using community informatics to transform regions. Hershey, PA, United States. IGI Global. pp. 223-237
Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia
Pease, Wayne and Rowe, Michelle. 2003. "Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
E-commerce and small and medium eenterprises (SMEs) in regional communities
Pease, Wayne and Rowe, Michelle. 2003. "E-commerce and small and medium eenterprises (SMEs) in regional communities." Chartered Institute Of Marketing Conference (CIM 2003). Sydney, Australia 20 - 22 Aug 2003 Sydney.
Factors affecting take-up of electronic commerce by small and medium enterprises (SMEs) in the regional community of Hervey Bay, Australia
Pease, Wayne and Rowe, Michelle. 2003. "Factors affecting take-up of electronic commerce by small and medium enterprises (SMEs) in the regional community of Hervey Bay, Australia." Cooper, Russel and Madden, Gary (ed.) International Telecommunications Society's Asia-Australasia Regional Conference 2003: M-Business, E-Commerce and the Impact of Broadband on Regional Development and Business Prospects . Perth, Australia 22 - 24 Jun 2003 Perth, Australia.
ICT and regional development in Hervey Bay
Pease, Wayne, Rowe, Michelle and Wright, Lauretta. 2003. "ICT and regional development in Hervey Bay." Cooper, Russel and Madden, Gary (ed.) International Telecommunications Society's Asia-Australasia Regional Conference 2003: M-Business, E-Commerce and the Impact of Broadband on Regional Development and Business Prospects . Perth, Australia 22 - 24 Jun 2003 Perth, Australia.
Hervey Bay: beyond the Bay connect hook-Up
Wright, Lauretta, Pease, Wayne and Rowe, Michelle. 2003. "Hervey Bay: beyond the Bay connect hook-Up." Building the E-Nation: A Social Science Symposium (2003). Sydney, Australia 23 - 24 Apr 2003 Sydney.
E-Commerce enabling technologies
Pease, Wayne. 2001. "E-Commerce enabling technologies." e-Commerce in Regional Australia Update 2001. Toowoomba, Australia 19 Jun 2001 Toowoomba, QLD.
The e-readiness of the Australian timber and wood sector
Blake, Jacqueline and Pease, Wayne. 2005. "The e-readiness of the Australian timber and wood sector." Cooper, Russel, Madden, Gary and Lloyd, Ashley (ed.) ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005). Perth, Australia 28 - 30 Aug 2005 Perth, Australia.
An open standard for the exchange of information in the Australian timber sector
Blake, Jacqueline and Pease, Wayne. 2005. "An open standard for the exchange of information in the Australian timber sector." Cooper, Russel, Madden, Gary and Lloyd, Ashley (ed.) ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005). Perth, Australia 28 - 30 Aug 2005 Perth, Australia.
Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers
Pease, Wayne, Rowe, Michelle and Cooper, Malcolm. 2005. "Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers." Cooper, Russel, Madden, Gary and Lloyd, Ashley (ed.) ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005). Perth, Australia 28 - 30 Aug 2005 Perth, Australia.
An overview of information technology in the tourism industry
Pease, Wayne and Rowe, Michelle. 2005. "An overview of information technology in the tourism industry ." Cooper, Russel, Madden, Gary and Lloyd, Ashley (ed.) ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005). Perth, Australia 28 - 30 Aug 2005 Perth, Australia.
Use of information technology to facilitate collaboration and co-opetition between tourist operators in tourist destinations
Pease, Wayne and Rowe, Michelle. 2005. "Use of information technology to facilitate collaboration and co-opetition between tourist operators in tourist destinations." McGrath, G. Michael (ed.) Tourism Enterprise Strategies (TES): Thriving - and Surviving - in an Online Era Conference (2005). Melbourne, Australia 11 - 12 Jul 2005 Melbourne, Australia.