The web portal as a collaborative tool

Edited book (chapter)


Rowe, Michelle and Pease, Wayne. 2007. "The web portal as a collaborative tool." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1138-1143
Chapter Title

The web portal as a collaborative tool

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2177
Book TitleEncyclopedia of portal technologies and applications
AuthorsRowe, Michelle (Author) and Pease, Wayne (Author)
EditorsTatnall, Arthur
Page Range1138-1143
Number of Pages6
Year2007
PublisherIGI Global
Place of PublicationHershey, PA. United States
ISBN9781591409892
Web Address (URL)http://www.igi-pub.com/reference/details.asp?id=6716
Abstract

Discussion of portals and their relevance to destination tourism is the main focus of this chapter. Traditional definitions of portals have focused on intraorganisational information sharing. Here a broader interorganisational view of portals is adopted. Information sharing beyond organisations via portals renders them a collaborative tool, which is of real benefit to small and medium enterprises (SMEs). This applies equally to tourism destinations which are typified by many small and medium tourist enterprises (SMTEs) (Braun, 2002).

In addition to the traditional view of portals, portals have a collaborative function, and this is considered along with the phenomenon of collaborative commerce (c-commerce). Here critical elements underpinning successful c-commerce adoption are identified and their application to tourism destinations via collaborative portals are explored. It is posited that the role of a champion, community, social identity, and collaborative behaviour are important to successful collaborative portals and so, to destination marketing.

Keywordscollaborative commerce; c-commerce; collaborative networks; electronic commerce; e-commerce; portal; small and medium tourism enterprises; social identity
ANZSRC Field of Research 2020460507. Information extraction and fusion
359999. Other commerce, management, tourism and services not elsewhere classified
350804. Tourism marketing
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Byline AffiliationsEdith Cowan University
Faculty of Business
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