Social media practices serving co-creation in tourism

Paper


Horvath, Zsuzsanna. 2011. "Social media practices serving co-creation in tourism." Clarke, Alan (ed.) 2nd International Tourism Conference 2010: Exploring Co-Creation. Veszprem, Hungary 16 - 18 Sep 2010 Harlow, EX. United Kingdom.
Paper/Presentation Title

Social media practices serving co-creation in tourism

Presentation TypePaper
Authors
AuthorHorvath, Zsuzsanna
EditorsClarke, Alan
Journal or Proceedings TitleProceedings of the 2nd International Tourism Conference 2010
Number of Pages13
Year2011
Place of PublicationHarlow, EX. United Kingdom
ISBN9781780864402
Conference/Event2nd International Tourism Conference 2010: Exploring Co-Creation
Event Details
2nd International Tourism Conference 2010: Exploring Co-Creation
Event Date
16 to end of 18 Sep 2010
Event Location
Veszprem, Hungary
Abstract

Creative industries' expansion and growing importance relies on the increasing need of consumers, traditionally 'alienated' from the means and processes of production, to be actively involved in the creative process. Firms are bound to incorporate new co-creation techniques in their product or services innovations.
As consumers claim more active role, their eagerness to participate can be harnessed by firms and thus collective production or creation is a mechanism that cannot be disregarded today.

Keywordstourism; co-creation; social media; tourism experience; tourism marketing
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
350608. Marketing theory
350804. Tourism marketing
Byline AffiliationsBudapest Business School, Hungary
Institution of OriginUniversity of Southern Queensland
Book TitleExploring co-creation
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