Indigenous tourism in Panama: segmenting international visitors

Article


Chercoles, Rosario, Ruhanen, Lisa, Axelsen, Megan and Hughes, Karen. 2021. "Indigenous tourism in Panama: segmenting international visitors." Journal of Heritage Tourism. 16 (2), pp. 123-135. https://doi.org/10.1080/1743873X.2020.1782923
Article Title

Indigenous tourism in Panama: segmenting international visitors

ERA Journal ID35915
Article CategoryArticle
AuthorsChercoles, Rosario (Author), Ruhanen, Lisa (Author), Axelsen, Megan (Author) and Hughes, Karen (Author)
Journal TitleJournal of Heritage Tourism
Journal Citation16 (2), pp. 123-135
Number of Pages14
Year2021
Place of PublicationUnited Kingdom
ISSN1743-873X
1747-6631
Digital Object Identifier (DOI)https://doi.org/10.1080/1743873X.2020.1782923
Web Address (URL)https://www.tandfonline.com/doi/full/10.1080/1743873X.2020.1782923
Abstract

Tourists’ perspectives of Indigenous tourism and their preferences for this type of tourism experience are not fully explored, particularly in Latin- American contexts. Understanding these issues is crucial for helping Indigenous communities to meet existing and latent demand for their products and to leverage Indigenous community development opportunities. Using a psychographic segmentation methodology, international tourists in Panama who visited an Indigenous community were surveyed to understand their motivations to visit and expectations regarding the experience. Five different market segments emerged and the attributes of each are described.

KeywordsIndigenous tourism; tourist demand; market segmentation; Panama; tourist motivations
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
350803. Tourism management
350804. Tourism marketing
Byline AffiliationsUniversity of Queensland
Institution of OriginUniversity of Southern Queensland
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