Indigenous tourism in Panama: segmenting international visitors

Article

Chercoles, Rosario, Ruhanen, Lisa, Axelsen, Megan and Hughes, Karen. 2021. "Indigenous tourism in Panama: segmenting international visitors." Journal of Heritage Tourism. 16 (2), pp. 123-135. https://doi.org/10.1080/1743873X.2020.1782923

Article Title	Indigenous tourism in Panama: segmenting international visitors
ERA Journal ID	35915
Article Category	Article
Authors	Chercoles, Rosario (Author), Ruhanen, Lisa (Author), Axelsen, Megan (Author) and Hughes, Karen (Author)
Journal Title	Journal of Heritage Tourism
Journal Citation	16 (2), pp. 123-135
Number of Pages	14
Year	2021
Place of Publication	United Kingdom
ISSN	1743-873X
	1747-6631
Digital Object Identifier (DOI)	https://doi.org/10.1080/1743873X.2020.1782923
Web Address (URL)	https://www.tandfonline.com/doi/full/10.1080/1743873X.2020.1782923
Abstract	Tourists’ perspectives of Indigenous tourism and their preferences for this type of tourism experience are not fully explored, particularly in Latin- American contexts. Understanding these issues is crucial for helping Indigenous communities to meet existing and latent demand for their products and to leverage Indigenous community development opportunities. Using a psychographic segmentation methodology, international tourists in Panama who visited an Indigenous community were surveyed to understand their motivations to visit and expectations regarding the experience. Five different market segments emerged and the attributes of each are described.
Keywords	Indigenous tourism; tourist demand; market segmentation; Panama; tourist motivations
ANZSRC Field of Research 2020	350806. Tourist behaviour and visitor experience
	350803. Tourism management
	350804. Tourism marketing
Byline Affiliations	University of Queensland
Institution of Origin	University of Southern Queensland

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