Knowledge co-creation: The role of tourism consultants

Article

Ruhanen, Lisa, Saito, Nozomi and Axelsen, Megan. 2021. "Knowledge co-creation: The role of tourism consultants." Annals of Tourism Research. 87, pp. 1-11. https://doi.org/10.1016/j.annals.2021.103148
Article Title

Knowledge co-creation: The role of tourism consultants

ERA Journal ID19645
Article CategoryArticle
AuthorsRuhanen, Lisa (Author), Saito, Nozomi (Author) and Axelsen, Megan (Author)
Journal TitleAnnals of Tourism Research
Journal Citation87, pp. 1-11
Article Number103148
Number of Pages11
Year2021
Place of PublicationUnited Kingdom
ISSN0160-7383
1873-7722
Digital Object Identifier (DOI)https://doi.org/10.1016/j.annals.2021.103148
Web Address (URL)https://www.sciencedirect.com/science/article/pii/S0160738321000104
Abstract

Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.

KeywordsTourism consultant; Knowledge co-creation; Tourism for development; Developing countries
ANZSRC Field of Research 2020350803. Tourism management
Byline AffiliationsUniversity of Queensland
Keio University, Japan
Institution of OriginUniversity of Southern Queensland
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