New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial

Article

Axelsen, Megan, Arcodia, Charles and Swan, Taryn. 2006. "New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial." Journal of Hospitality, Tourism and Leisure Sciences.
Article Title

New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial

ERA Journal ID123975
Article CategoryArticle
AuthorsAxelsen, Megan (Author), Arcodia, Charles (Author) and Swan, Taryn (Author)
Journal TitleJournal of Hospitality, Tourism and Leisure Sciences
Number of Pages24
Year2006
Place of PublicationLas Vegas, Nevada, United States of America
ISSN1546-3273
Web Address (URL)http://hotel.unlv.edu/research/htl/pdf/articles/NewDirection.pdf
Abstract

The role of art galleries is changing. New social patterns and demands have changed visitors’ expectations of their experiences at art galleries. In addition, the traditional boundaries that once defined the functions of art galleries have changed as these institut ions increasingly see themselves as part of the wider leisure industry. A
frequent response by art galleries to the situation of changing roles and audiences has been the mounting of special events to bring in increased visitors and to modernise their appeal and therefore competitiveness. This paper examines visitor motivations for attending the Asia-Pacific Triennial Art Exhibition, a special event at the
Queensland Art Gallery, to uncover some of the factors that motivate audiences to attend special events at art galleries. The paper also discusses the attendance
behaviours of these visitors.

Keywordsspecial events, art galleries and art museums, audiences, motivation, attendance behaviour
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
440608. Recreation, leisure and tourism geography
360602. Fine arts
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File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Queensland
Faculty of Sciences
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