Designing festival experiences to influence visitor perceptions: the case of a wine and food festival

Article

Axelsen, Megan and Swan, Taryn. 2010. "Designing festival experiences to influence visitor perceptions: the case of a wine and food festival." Journal of Travel Research. 49 (4), pp. 436-450. https://doi.org/10.117/00472875509346796
Article Title

Designing festival experiences to influence visitor perceptions: the case of a wine and food festival

ERA Journal ID19681
Article CategoryArticle
AuthorsAxelsen, Megan (Author) and Swan, Taryn (Author)
Journal TitleJournal of Travel Research
Journal Citation49 (4), pp. 436-450
Number of Pages15
Year2010
Place of PublicationUnited Kingdom
ISSN0047-2875
0147-2399
1552-6763
Digital Object Identifier (DOI)https://doi.org/10.117/00472875509346796
Web Address (URL)http://jtr.sagepub.com/content/49/4/436
Abstract

An activity that has been found to enhance wine tourism opportunities is wine and food festivals. This article examines how, through the manipulation of such festival attributes, festival managers can foster positive consumer perceptions of products central to the festival. The article first describes the attributes that define a festival and then, using the Moonlight Wine Tour festival as a case for study, explores how much of an influence certain festival attributes have on shaping visitors' perceptions of the wine on show. An ANOVA determines that five festival attributes are effective predictors of creating positive changes in people's perceptions, while one attribute has a negative effect. A binomial generalized linear model is then created for use in managerial situations by specifying which combined set of attributes are the most significant in creating positive and negative changes in consumer perceptions.

Keywordsfestivals, festival attributes, wine and food festivals, visitor perceptions
ANZSRC Field of Research 2020490501. Applied statistics
350806. Tourist behaviour and visitor experience
350602. Consumer-oriented product or service development
Public Notes

Second author is from the Faculty of Science (Statistics).
Author version not held.

Byline AffiliationsUniversity of Queensland
Faculty of Sciences
Permalink -

https://research.usq.edu.au/item/9zz3x/designing-festival-experiences-to-influence-visitor-perceptions-the-case-of-a-wine-and-food-festival

Log in to edit
  • 2131
    total views
  • 12
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Exploring pre-service teachers’ affective-reflective skills: the effect of variations of a novel self-evaluation protocol
Woolcott, Geoff, Whannell, Robert, Marshman, Margaret, Galligan, Linda, Yeigh, Tony and Axelsen, Taryn. 2024. "Exploring pre-service teachers’ affective-reflective skills: the effect of variations of a novel self-evaluation protocol." Asia-Pacific Journal of Teacher Education. 52 (2), pp. 126-154. https://doi.org/10.1080/1359866X.2023.2227942
Defining and exploring online engagement fatigue in a university context
Maloney, Suzanne, Axelsen, Megan, Stone, Cathy, Galligan, Linda, Redmond, Petrea, Brown, Alice, Turner, Joanna and Lawrence, Jill. 2023. "Defining and exploring online engagement fatigue in a university context." Computers and Education Open. 4.
Empirical Evidence to Support a Nudge Intervention for Increasing Online Engagement in Higher Education
Brown, Alice, Basson, Marita, Axelsen, Megan, Redmond, Petrea and Lawrence, Jill. 2023. "Empirical Evidence to Support a Nudge Intervention for Increasing Online Engagement in Higher Education." Education Sciences. 13 (2), pp. 1-12. https://doi.org/10.3390/educsci13020145
Online learning in adults learning mathematics: Literature review
Galligan, Linda and Axelsen, Megan. 2022. "Online learning in adults learning mathematics: Literature review." Adults Learning Mathematics: An International Journal. 16 (1), pp. 7-19.
The creation of a nudging protocol to support online student engagement in higher education
Brown, Alice, Lawrence, Jill, Basson, Marita, Axelsen, Megan, Redmond, Petrea, Turner, Joanna, Maloney, Suzanne and Galligan, Linda. 2023. "The creation of a nudging protocol to support online student engagement in higher education." Active Learning in Higher Education. 24 (3), pp. 257-271. https://doi.org/10.1177/14697874211039077
Using LMS Log Data to Explore Student Engagement with Coursework Videos
Maloney, Suzanne, Axelsen, Megan, Galligan, Linda, Turner, Joanna, Redmond, Petrea, Brown, Alice, Basson, Marita and Lawrence, Jill. 2022. "Using LMS Log Data to Explore Student Engagement with Coursework Videos." Online Learning Journal. 26 (4), pp. 399-423. https://doi.org/10.24059/olj.v26i4.2998
The Power of Leisure: 'I Was an Anorexic; I’m Now a Healthy Triathlete'
Axelsen, Megan. 2009. "The Power of Leisure: 'I Was an Anorexic; I’m Now a Healthy Triathlete'." Leisure Sciences. 31 (4), pp. 330-346. https://doi.org/10.1080/01490400902988283
International and domestic university students’ leisure behaviour: a comparative analysis
Carr, Neil and Axelsen, Megan. 2011. "International and domestic university students’ leisure behaviour: a comparative analysis." Annals of leisure research. 12 (1), pp. 47-64. https://doi.org/10.1080/11745398.2009.9686808
Race around the world: identifying a research agenda for the distance runner
Axelsen, Megan and Robinson, Richard N. S.. 2011. "Race around the world: identifying a research agenda for the distance runner." Annals of leisure research. 12 (2), pp. 236-257. https://doi.org/10.1080/11745398.2009.9686820
Trends in tourism research
Ballantyne, Roy, Packer, Jan and Axelsen, Megan. 2008. "Trends in tourism research." Annals of Tourism Research. 36 (1), pp. 149-152. https://doi.org/10.1016/j.annals.2008.07.001
Knowledge co-creation: The role of tourism consultants
Ruhanen, Lisa, Saito, Nozomi and Axelsen, Megan. 2021. "Knowledge co-creation: The role of tourism consultants." Annals of Tourism Research. 87, pp. 1-11. https://doi.org/10.1016/j.annals.2021.103148
Indigenous tourism in Panama: segmenting international visitors
Chercoles, Rosario, Ruhanen, Lisa, Axelsen, Megan and Hughes, Karen. 2021. "Indigenous tourism in Panama: segmenting international visitors." Journal of Heritage Tourism. 16 (2), pp. 123-135. https://doi.org/10.1080/1743873X.2020.1782923
Community engagement in pro-poor tourism initiatives: fact or fallacy? Insights from the inside
Saito, Nozomi, Ruhanen, Lisa, Noakes, Steve and Axelsen, Megan. 2017. "Community engagement in pro-poor tourism initiatives: fact or fallacy? Insights from the inside." Tourism Recreation Research. 43 (2), pp. 175-185. https://doi.org/10.1080/02508281.2017.1406566
Statistics poster competitions: an opportunity to connect academics and teachers
Dunn, Peter K., Richardson, Alice, Prodromou, Theodosia and Axelsen, Taryn. 2020. "Statistics poster competitions: an opportunity to connect academics and teachers." Statistics Education Research Journal. 19 (1).
Variations on a Theme: Pre-service Mathematics Teacher Reflections Using an Affect-based Critical Moment Protocol
Marshman, Margaret, Galligan, Linda, Axelsen, Taryn, Woolcott, Geoff and Whannell, Robert. 2018. "Variations on a Theme: Pre-service Mathematics Teacher Reflections Using an Affect-based Critical Moment Protocol." Hunter, Jodie, Darragh, Lisa and Perger, Pam (ed.) 41st Annual Conference of the Mathematics Education Research Group of Australasia (MERGA41). Auckland, New Zealand 01 - 05 Jul 2018 Payneham, Australia.
The R in the ELR Process: Reflection and the Emotions of PreService Teachers. A Case Study
Axelsen, Taryn, Galligan, Linda and Woolcott, Geoff. 2018. "The R in the ELR Process: Reflection and the Emotions of PreService Teachers. A Case Study." Hunter, Jodie, Darragh, Lisa and Perger, Pam (ed.) 41st Annual Conference of the Mathematics Education Research Group of Australasia (MERGA41). Auckland, New Zealand 01 - 05 Jul 2018 Payneham, Australia.
The evolving field of learning analytics research in higher education: From data analysis to theory generation, an agenda for future research
Axelsen, Megan, Redmond, Petrea, Heinrich, Eva and Henderson, Michael. 2020. "The evolving field of learning analytics research in higher education: From data analysis to theory generation, an agenda for future research." Australasian Journal of Educational Technology. 36 (2), pp. 1-7. https://doi.org/10.14742/ajet.6266
Measured UV Exposures of Ironman, Sprint and Olympic-Distance Triathlon Competitors
Downs, Nathan J., Axelsen, Taryn, Parisi, Alfio V., Schouten, Peter W. and Dexter, Ben R.. 2020. "Measured UV Exposures of Ironman, Sprint and Olympic-Distance Triathlon Competitors." Atmosphere. 11 (5), pp. 1-15. https://doi.org/10.3390/atmos11050440
How are we progressing with academic numeracy at regional universities? Perspectives from first-year undergraduate studies
Woolcott, Geoff, Galligan, Linda, Whannell, Robert, Marshman, Margaret, Axelsen, Taryn, Schmalz, Jelena and Sultanova, Nargiz. 2021. "How are we progressing with academic numeracy at regional universities? Perspectives from first-year undergraduate studies." Mathematics Education Research Journal. 33, pp. 451-468. https://doi.org/10.1007/s13394-020-00312-3
It’s part of my life and the modelling process
Galligan, Linda, Axelsen, Taryn, Pennicott, Toni, Addie, Ron, Galbraith, Peter and Woolcott, Geoff. 2019. "It’s part of my life and the modelling process ." Journal of Mathematics Teacher Education. 22 (4), pp. 355-378. https://doi.org/10.1007/s10857-019-09426-3
Biologically effective solar ultraviolet exposures and the potential skin cancer risk for individual gold medalists of the 2020 Tokyo Summer Olympic Games
Downs, Nathan J., Axelsen, Taryn, Schouten, Peter, Igoe, Damien P., Parisi, Alfio V. and Vanos, Jennifer. 2019. "Biologically effective solar ultraviolet exposures and the potential skin cancer risk for individual gold medalists of the 2020 Tokyo Summer Olympic Games." Temperature. https://doi.org/10.1080/23328940.2019.1581427
Triathlon and the potential for solar ultraviolet exposure risk assessed during the swim, bicycle and running legs of competitive Australian Ironman events
Axelsen, Taryn, Parisi, Alfio V. and Downs, Nathan J.. 2018. "Triathlon and the potential for solar ultraviolet exposure risk assessed during the swim, bicycle and running legs of competitive Australian Ironman events." 4th International Conference on UV & Skin Cancer Prevention 2018. Toronto, Canada 01 - 04 May 2018
Face-to-face and virtual mathematics enrichment for rural schools: intersection of teachers, students, technology and pedagogy
Galligan, Linda, Addie, Ron, Axelsen, Taryn and Stern, Linda. 2017. "Face-to-face and virtual mathematics enrichment for rural schools: intersection of teachers, students, technology and pedagogy." Partridge, H., Davis, K. and Thomas, J. (ed.) 34th International Conference on Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education (ASCILITE 2017). Toowoomba, Australia 04 - 06 Dec 2017 Tugun, Australia.
The modelling process and pre-service teacher confidence
Axelsen, Taryn, Galligan, Linda and Woolcott, Geoff. 2017. "The modelling process and pre-service teacher confidence." 40th Annual Conference of the Mathematics Education Research Group of Australasia (MERGA40). Melbourne, Australia 02 - 06 Jul 2017 Melbourne, Australia.
The 'Loneliness of the Long-Distance Runner' No More: Marathons and Social Worlds
Robinson, Richard, Patterson, Ian and Axelsen, Megan. 2014. "The 'Loneliness of the Long-Distance Runner' No More: Marathons and Social Worlds." Journal of Leisure Research. 46 (4), pp. 375-394. https://doi.org/10.1080/00222216.2014.11950333
Self theories of intelligence and maths anxiety in a first year statistics cohort
O'Shea, A. and Swan, T.. 2011. "Self theories of intelligence and maths anxiety in a first year statistics cohort." Byrne, Don (ed.) 46th Australian Psychological Society Annual Conference 2011. Canberra, Australia 04 - 08 Oct 2011 Melbourne, Australia.
Challenges in offering engineering programs at a new campus
Thorpe, David, Swan, Taryn and Hannigan, Delphine. 2009. "Challenges in offering engineering programs at a new campus." Kestell, Colin, Grainger, Steven and Cheung, John (ed.) 20th Annual Conference for the Australasian Association of Engineering Education (AAEE 2009). Adelaide, Australia 06 - 09 Dec 2009 Adelaide, Australia.
Sporting events and the use of alcohol by university students: managing the risks
Pegg, Shane, Patterson, Ian and Axelsen, Megan. 2011. "Sporting events and the use of alcohol by university students: managing the risks." Event Management: an international journal. 15 (1), pp. 63-75. https://doi.org/10.3727/152599511X12990855575187
Information capacity designs for generalized linear models
Swan, Taryn, McGree, James, Lewis, Susan and Woods, Dave. 2010. "Information capacity designs for generalized linear models." Royal Statistical Society 2010 International Conference. Brighton, United Kingdom 13 - 17 Sep 2010
Defining special events from a gallery visitor perspective
Axelsen, Megan and Swan, Taryn. 2007. "Defining special events from a gallery visitor perspective." 3rd Tourism Outlook Conference in conjunction with the Global Event Congress II: Heritage & Tourism Alliance & Network Relationship, Event Management & Event Tourism. Kuala Lumpur, Malaysia 16 - 18 Jul 2007 Kuala Lumpa, Malaysia.
New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial
Axelsen, Megan, Arcodia, Charles and Swan, Taryn. 2006. "New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial." Journal of Hospitality, Tourism and Leisure Sciences.