Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Article

Ma, Wenliang, Zhang, Yahua and Cui, Jinhua. 2021. "Chinese future frequent flyers’ willingness to pay for carbon emissions reduction." Transportation Research Part D: Transport and Environment. 97, pp. 1-12. https://doi.org/10.1016/j.trd.2021.102935
Article Title

Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

ERA Journal ID36285
Article CategoryArticle
AuthorsMa, Wenliang (Author), Zhang, Yahua (Author) and Cui, Jinhua (Author)
Journal TitleTransportation Research Part D: Transport and Environment
Journal Citation97, pp. 1-12
Article Number102935
Number of Pages12
Year2021
Place of PublicationUnited Kingdom
ISSN1361-9209
1879-2340
Digital Object Identifier (DOI)https://doi.org/10.1016/j.trd.2021.102935
Web Address (URL)https://www.sciencedirect.com/science/article/pii/S1361920921002339
Abstract

Carbon offset programs and carbon taxes have not been introduced to China’s aviation sector, but may be implemented in the coming decade. This research surveys Chinese university students to understand the factors associated with their willingness to participate in and pay for voluntary carbon offsets and compulsory taxes for domestic and international travel. Our survey subjects represent the future frequent flyers and a generation likely to be impacted the most by global warming. We find that their willingness to pay (WTP) for carbon emissions reduction is positively related to income, levels of environmental concern and trust in the carbon offsetting/reduction projects. Females tend to have a higher WTP than males. The intention to contribute during the Covid-19 pandemic was lower. The mean WTP for the voluntary offsetting regime for domestic travel is approximately 36.33 yuan, whereas the mean WTP for domestic travel under the compulsory regime is about 28.65 yuan. For international travel, these two figures are 45.37 yuan and 71.70 yuan, respectively.

Keywordscontingent valuation; willingness to pay; voluntary carbon offsets; carbon tax; Chinese aviation
ANZSRC Field of Research 2020380117. Transport economics
350901. Air transportation and freight services
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File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsCapital University of Economics and Business, China
School of Business
Institution of OriginUniversity of Southern Queensland
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