Are Chinese passengers willing to pay more for better air services?

Article

Zhang, Yahua. 2012. "Are Chinese passengers willing to pay more for better air services?" Journal of Air Transport Management. 25, pp. 5-7. https://doi.org/10.1016/j.jairtraman.2012.02.003
Article Title

Are Chinese passengers willing to pay more for better air services?

ERA Journal ID19639
Article CategoryArticle
Authors
AuthorZhang, Yahua
Journal TitleJournal of Air Transport Management
Journal Citation25, pp. 5-7
Number of Pages3
Year2012
Place of PublicationOxford, United Kingdom
ISSN0969-6997
1873-2089
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jairtraman.2012.02.003
Web Address (URL)http://www.sciencedirect.com/science/article/pii/S0969699712000634
Abstract

The paper used survey data to elicit values from Chinese passengers regarding schedule delay, punctuality and the size of network. It has been found that Chinese airlines have failed to establish a strong brand reputation that can influence passengers' air travel choices. Consumers are willing to pay a high amount to avoid schedule delay and to fly with airlines with improved punctuality, especially when the travel is for business purpose.

Keywordsairline fares; airline service quality; Chinese airlines
ANZSRC Field of Research 2020350901. Air transportation and freight services
350606. Marketing research methodology
380117. Transport economics
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Byline AffiliationsSchool of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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