350607. Marketing technology
| Title | 350607. Marketing technology |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661Article
Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8Article
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3Article
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce
Acharya, Nirmal, Sassenberg, Anne-Marie and Soar, Jeffrey. 2023. "Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce." Foresight (Cambridge): the journal for future studies, strategic thinking and policy. 25 (2), pp. 194-208. https://doi.org/10.1108/FS-10-2021-0200Article
Blockchain technology transforms digital marketing by growing consumer trust
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289Edited book (chapter)
Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321Edited book (chapter)
Investigating website features quality using three online techniques on the lead generation website - a case study
Al-Gburi, Hamzah Mohammed Kadhim. 2020. Investigating website features quality using three online techniques on the lead generation website - a case study. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/q18g-3f53PhD Thesis