Strategic trisector collaboration in disaster response

Article

Kong, Eric. 2013. "Strategic trisector collaboration in disaster response." World Review of Business Research. 3 (2), pp. 127-140.
Article Title

Strategic trisector collaboration in disaster response

ERA Journal ID201731
Article CategoryArticle
Authors
AuthorKong, Eric
EditorsOkpara, John
Journal TitleWorld Review of Business Research
Journal Citation3 (2), pp. 127-140
Number of Pages14
Year2013
Place of PublicationMelbourne, Australia
ISSN1838-3955
1839-1176
Web Address (URL)http://www.wrbrpapers.com/media/documents/March/2013/9.%20Eric.pdf
Abstract

The cause-related marketing concept has typically focused on how businesses are related to nonprofits with a cause. Public-private partnerships have normally stressed business and government collaboration in obtaining intended goals. Nonprofit and government partnerships have been the main trend for resolving social issues since the 1980s. A voluminous literature has focused on the three concepts separately. That is, research has been conducted to investigate how a commercial organization and nonprofit work together, and how a public sector organization and business corporation collaborate with each other. Relatively little research has primarily examined trisector collaborations for solving social problems, in particular after disasters. This paper argues that disaster recovery can be achieved more effectively if the three sectors collaborate simultaneously. A trisector collaboration framework is suggested and the Japanese tourism industry after 2011 earthquake and tsunami will be used as a case to illustrate how the framework may assist in achieving social objectives more effectively. The paper contributes to the existing literature by extending the research on trisector collaborations for disaster recovery. Limitations and future research directions will be discussed in the paper.

ANZSRC Field of Research 2020380119. Welfare economics
350604. Marketing communications
350709. Organisation and management theory
Public Notes

Author retains copyright.

Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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