Strategic trisector collaboration in disaster response
Article
Article Title | Strategic trisector collaboration in disaster response |
---|---|
ERA Journal ID | 201731 |
Article Category | Article |
Authors | |
Author | Kong, Eric |
Editors | Okpara, John |
Journal Title | World Review of Business Research |
Journal Citation | 3 (2), pp. 127-140 |
Number of Pages | 14 |
Year | 2013 |
Place of Publication | Melbourne, Australia |
ISSN | 1838-3955 |
1839-1176 | |
Web Address (URL) | http://www.wrbrpapers.com/media/documents/March/2013/9.%20Eric.pdf |
Abstract | The cause-related marketing concept has typically focused on how businesses are related to nonprofits with a cause. Public-private partnerships have normally stressed business and government collaboration in obtaining intended goals. Nonprofit and government partnerships have been the main trend for resolving social issues since the 1980s. A voluminous literature has focused on the three concepts separately. That is, research has been conducted to investigate how a commercial organization and nonprofit work together, and how a public sector organization and business corporation collaborate with each other. Relatively little research has primarily examined trisector collaborations for solving social problems, in particular after disasters. This paper argues that disaster recovery can be achieved more effectively if the three sectors collaborate simultaneously. A trisector collaboration framework is suggested and the Japanese tourism industry after 2011 earthquake and tsunami will be used as a case to illustrate how the framework may assist in achieving social objectives more effectively. The paper contributes to the existing literature by extending the research on trisector collaborations for disaster recovery. Limitations and future research directions will be discussed in the paper. |
ANZSRC Field of Research 2020 | 380119. Welfare economics |
350604. Marketing communications | |
350709. Organisation and management theory | |
Public Notes | Author retains copyright. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1yqq/strategic-trisector-collaboration-in-disaster-response
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