Social responsibility framework and business-nonprofit-government partnerships

Paper

Sirisuthikul, Varintra and Kong, Eric. 2007. "Social responsibility framework and business-nonprofit-government partnerships." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Paper/Presentation Title

Social responsibility framework and business-nonprofit-government partnerships

Presentation TypePaper
AuthorsSirisuthikul, Varintra (Author) and Kong, Eric (Author)
EditorsThyne, Maree, Deans, Kenneth R. and Gnoth, Juergen
Journal or Proceedings TitleProceedings of the 2007 Australian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Number of Pages8
Year2007
Place of PublicationDunedin, New Zealand
ISBN9781877156299
Web Address (URL) of Paperhttp://www.anzmac07.otago.ac.nz/
Conference/EventANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Details
ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Date
30 Nov 2007 to end of 02 Dec 2007
Event Location
Dunedin, New Zealand
Abstract

The cause-related marketing (CRM) concept has typically focussed on how business corporations might relate to nonprofits. Public-private partnerships (PPPs) have normally stressed business and government collaborations in obtaining intended goals. A voluminous literature focuses on the subject of government-nonprofit partnerships. Relatively little research has examined partnerships between businesses, nonprofits and the government for solving social problems. This paper argues that social responsibility will be implemented more effectively if business, nonprofits and the government collaborate simultaneously. A social responsibility framework is suggested to illustrate the significance of business-nonprofit-government relationships. The paper contributes to the existing literature by extending the research on business-nonprofit-government relationships for social purposes.

Keywordssocial responsibility
ANZSRC Field of Research 2020350799. Strategy, management and organisational behaviour not elsewhere classified
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Byline AffiliationsCharles Sturt University
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