Mapping out social enterprises development: a framing perspective

Paper

Ko, Stephen and Kong, Eric. 2009. "Mapping out social enterprises development: a framing perspective." Solomon, George T. (ed.) AOM 2009: Green Management Matters. Chicago, United States 07 - 11 Aug 2009 New York, NY. United States.
Paper/Presentation Title

Mapping out social enterprises development: a framing perspective

Presentation TypePaper
AuthorsKo, Stephen (Author) and Kong, Eric (Author)
EditorsSolomon, George T.
Journal or Proceedings TitleProceedings of the Academy of Management Annual Meeting (AOM 2009)
Number of Pages38
Year2009
Place of PublicationNew York, NY. United States
Web Address (URL) of Paperhttp://meeting.aomonline.org/2009/
Conference/EventAOM 2009: Green Management Matters
Event Details
AOM 2009: Green Management Matters
Event Date
07 to end of 11 Aug 2009
Event Location
Chicago, United States
Abstract

We integrate the predictions of institutional theory, the threat-rigidity hypothesis, and prospect theory to map out how the development of social enterprises depends on whether social entrepreneurs perceive environmental shifts as threats or opportunities to resources-related and control-related legitimacy of their social enterprises. Given the apparent challenges and opportunities in the context, we propose some avenues for future development of social enterprises. When facing legitimacy-related loss of resources, social entrepreneurs may compete with other social enterprises, private sector, and nonprofit organizations. When an environmental shift is perceived as legitimacy-related gain of control, they are more likely to form into some networked social enterprises, and/or develop more innovative products and services. On the other hand, when social entrepreneurs perceive that they are facing legitimacy-related gain of resources, they are more likely to use cooperative strategies in the form of tri-partite partnership, and social franchises. When the environmental situation is interpreted as legitimacy-related loss of control, social entrepreneurs are likely to upgrade their skills, and enhance the governance structure of their social enterprises. Implications for theory and practice are also discussed.

Keywordssocial enterprises; prospect theory; threat-rigidity hypothesis; nonprofit organizations
ANZSRC Field of Research 2020440712. Social policy
350704. Entrepreneurship
389903. Heterodox economics
Public Notes

Restricted access to paper at author's request.

Byline AffiliationsHong Kong Polytechnic University, China
School of Management and Marketing
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