Strategic cross-sector collaboration in disaster response

Paper

Kong, Eric. 2012. "Strategic cross-sector collaboration in disaster response." Hoque, Tanzil (ed.) 6th Asian Business Research Conference. Bangkok, Thailand 08 - 10 Apr 2012 Melbourne, Australia.
Paper/Presentation Title

Strategic cross-sector collaboration in disaster response

Presentation TypePaper
Authors
AuthorKong, Eric
EditorsHoque, Tanzil
Journal or Proceedings TitleProceedings of the 6th Asian Business Research Conference 2012
ERA Conference ID60072
Number of Pages14
Year2012
Place of PublicationMelbourne, Australia
ISBN9781922069023
Web Address (URL) of Paperhttp://www.wbiconpro.com/429-Eric%20Kong.pdf
Web Address (URL) of Conference Proceedingshttp://www.wbiconpro.com/proceedings_of_bangkok_conferenc2012.htm
Conference/Event6th Asian Business Research Conference
Asian Business Research Conference
Event Details
6th Asian Business Research Conference
Event Date
08 to end of 10 Apr 2012
Event Location
Bangkok, Thailand
Event Details
Asian Business Research Conference
Abstract

The cause-related marketing concept has typically focussed on how businesses are related to non-profits with a cause. Public-private partnerships have normally stressed business and government collaboration in obtaining intended goals. Non-profit and government partnerships has been the main trend for resolving social issues since the 1980s. A voluminous literature has focused on the three concepts separately. Relatively little research has primarily examined cross-sector collaboration for solving social problems after disasters. This paper argues that recovery after disasters can be achieved more effectively if the three sectors collaborate simultaneously. A cross-sector collaboration framework is suggested and the Japanese tourism industry after 2011 earthquake and tsunami will be used as a case to illustrate how the framework may assist in achieving social objectives more effectively. The paper contributes to the existing literature by extending the research on cross-sector collaboration after disasters. Limitations and future research directions will be discussed in the paper.

Keywordspartnerships; disasters; cross-sector collaborations; Japan
ANZSRC Field of Research 2020440709. Public policy
350709. Organisation and management theory
350711. Organisational planning and management
Public Notes

Copyright © 2011 by the above publisher (World Business Institute Australia). All rights reserved. No part of this publication can be reproduced in any form or by any means without the permission of the concerned author and/or the WBI

Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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