Motivations and challenges for m-business transformation: a multiple-case study
Article
Article Title | Motivations and challenges for m-business transformation: a multiple-case study |
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ERA Journal ID | 32146 |
Article Category | Article |
Authors | Tsai, Heng-Sheng (Author) and Gururajan, Raj (Author) |
Journal Title | Journal of Theoretical and Applied Electronic Commerce Research |
Journal Citation | 2 (2), pp. 19-33 |
Number of Pages | 15 |
Year | 2007 |
Publisher | MDPI AG |
Place of Publication | Curicó, Chile |
ISSN | 0718-1876 |
Web Address (URL) | http://www.jtaer.com/aug2007/tsai_gururajan_p2.pdf |
Abstract | With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: 'Why do businesses transform into m-businesses?' and 'What are the possible challenges during the process of m-transformation?' This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation. |
Keywords | mobile business; m-business; m-transformation; business transformation; m-commerce |
ANZSRC Field of Research 2020 | 460608. Mobile computing |
359999. Other commerce, management, tourism and services not elsewhere classified | |
400608. Wireless communication systems and technologies (incl. microwave and millimetrewave) | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Information Systems |
https://research.usq.edu.au/item/9y907/motivations-and-challenges-for-m-business-transformation-a-multiple-case-study
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