3506. Marketing
| Title | 3506. Marketing |
|---|---|
| Parent | 35. Commerce, Management, Tourism and Services |
Latest research outputs
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Intrinsic and extrinsic motives in engaging in the sharing economy in tourism
Prentice, Catherine, Mathews, Shane and Chen, Ying. 2019. "Intrinsic and extrinsic motives in engaging in the sharing economy in tourism." 29th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2019). Cairns, Australia 11 - 14 Feb 2019 Cairns, Australia.Paper
Using fuzzy-set qualitative comparative analysis for a finer-grained understanding of entrepreneurship
Douglas, Evan J., Shepherd, Dean A. and Prentice, Catherine. 2020. "Using fuzzy-set qualitative comparative analysis for a finer-grained understanding of entrepreneurship." Journal of Business Venturing. 35 (1), pp. 1-17. https://doi.org/10.1016/j.jbusvent.2019.105970Article
Reverse relationship between reward, knowledge sharing and performance
Nguyen, Tuyet-Mai and Prentice, Catherine. 2022. "Reverse relationship between reward, knowledge sharing and performance." Knowledge Management Research and Practice. 20 (4), pp. 516-527. https://doi.org/10.1080/14778238.2020.1821588Article
Benchmarking and Rebranding a Handcraft Brand
Dominique-Ferreira, Sergio, Roque, Andreia and Prentice, Catherine. 2021. "Benchmarking and Rebranding a Handcraft Brand." Martins, Nuno, Brandao, Daniel and da Silva, Fernando Moreira (ed.) Perspectives on Design and Digital Communication II: Research, Innovations and Best Practices. Cham, Switzerland. Springer. pp. 351-367Edited book (chapter)
Emotional Intelligence and Service Quality
Prentice, Catherine. 2022. "Emotional Intelligence and Service Quality." Buhalis, Dimitrios (ed.) Encyclopedia of Tourism Management and Marketing. United Kingdom. Edward Elgar Publishing.Edited book (chapter)
The influence of emotional intelligence on the service performance of casino frontline employees
Prentice, Catherine and King, Brian. 2011. "The influence of emotional intelligence on the service performance of casino frontline employees." Tourism and Hospitality Research: the Surrey quarterly review. 11 (1), pp. 49-66. https://doi.org/10.1057/thr.2010.21Article
Relationship marketing in the casino industry
Prentice, Catherine and King, Brian. 2011. "Relationship marketing in the casino industry." Journal of Vacation Marketing. 17 (1), pp. 51-63. https://doi.org/10.1177/1356766710391135Article
Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel
Prentice, Catherine and King, Brian E. M.. 2012. "Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel." Services Marketing Quarterly. 33 (1), pp. 34-48. https://doi.org/10.1080/15332969.2012.633426Article
Casino Service Quality, Tiered Customer Segments, and Casino Player Retention
Prentice, Catherine, King, Brian E. M. and Ohtsuka, Keis. 2012. "Casino Service Quality, Tiered Customer Segments, and Casino Player Retention." Services Marketing Quarterly. 33 (4), pp. 277-291. https://doi.org/10.1080/15332969.2012.714700Article
Service quality perceptions and customer loyalty in casinos
Prentice, Catherine. 2013. "Service quality perceptions and customer loyalty in casinos." International Journal of Contemporary Hospitality Management. 25 (1), pp. 49-64. https://doi.org/10.1108/09596111311290219Article
Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau
Prentice, Catherine. 2013. "Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau." Services Marketing Quarterly. 34 (4), pp. 309-321. https://doi.org/10.1080/15332969.2013.827067Article
Employee performance outcomes and burnout following the presentation-of-self in customer-service contexts
Prentice, Catherine, Chen, Po-Ju and King, Brian. 2013. "Employee performance outcomes and burnout following the presentation-of-self in customer-service contexts." International Journal of Hospitality Management. 35, pp. 225-236. https://doi.org/10.1016/j.ijhm.2013.06.007Article
Emotional intelligence and adaptability– Service encounters between casino hosts and premium players
Prentice, Catherine and King, Brian E. M.. 2013. "Emotional intelligence and adaptability– Service encounters between casino hosts and premium players." International Journal of Hospitality Management. 32, pp. 287-294. https://doi.org/10.1016/j.ijhm.2012.06.004Article
Problem Gamblers’ Harsh Gaze on Casino Services
Prentice, Catherine and Woodside, Arch G.. 2013. "Problem Gamblers’ Harsh Gaze on Casino Services." Psychology and Marketing. 30 (12), pp. 1108-1123. https://doi.org/10.1002/mar.20670Article
Linking service quality, customer satisfaction and loyalty in casinos, does membership matter?
Shi, Yongdong, Prentice, Catherine and He, Wei. 2014. "Linking service quality, customer satisfaction and loyalty in casinos, does membership matter?" International Journal of Hospitality Management. 40, pp. 81-91. https://doi.org/10.1016/j.ijhm.2014.03.013Article
The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns
Thaichon, Paramaporn, Lobo, Antonio, Prentice, Catherine and Quach, Thu Nguyen. 2014. "The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns." Journal of Retailing and Consumer Services. 21 (6), pp. 1047-1058. https://doi.org/10.1016/j.jretconser.2014.06.006Article
A patron, a referral and why in Macau casinos—The case of mainland Chinese gamblers
Zeng, Zhong Lu and Prentice, Catherine. 2014. "A patron, a referral and why in Macau casinos—The case of mainland Chinese gamblers." International Journal of Hospitality Management. 36, pp. 167-175. https://doi.org/10.1016/j.ijhm.2013.09.001Article
Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence
Prentice, Catherine and Cotte, June. 2015. "Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence." Journal of Business Research. 68 (10), pp. 2045-2222. https://doi.org/10.1016/j.jbusres.2015.03.001Article
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine and Wong, IpKin Anthony. 2015. "Casino marketing, problem gamblers or loyal customers?" Journal of Business Research. 68 (10), pp. 2084-2092. https://doi.org/10.1016/j.jbusres.2015.03.006Article
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony and Prentice, Catherine. 2015. "Multilevel environment induced impulsive gambling." Journal of Business Research. 68 (10), pp. 2102-2108. https://doi.org/10.1016/j.jbusres.2015.03.008Article
Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers
Woodside, Arch G., Prentice, Catherine and Larsen, Anders. 2015. "Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers." Psychology and Marketing. 32 (1), pp. 65-77. https://doi.org/10.1002/mar.20763Article
Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors
Prajitmutita, Lyn Manassannan, Perenyi, Aron and Prentice, Catherine. 2016. "Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors." Journal of Retailing and Consumer Services. 31, pp. 207-216. https://doi.org/10.1016/j.jretconser.2016.04.005Article
Leveraging employee emotional intelligence in casino profitability
Prentice, Catherine. 2016. "Leveraging employee emotional intelligence in casino profitability." Journal of Retailing and Consumer Services. 33, pp. 127-134. https://doi.org/10.1016/j.jretconser.2016.08.011Article
Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation
Prentice, Catherine, Han, Xiao-Yun and Li, Yao-Qi. 2016. "Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation." Services Marketing Quarterly. 37 (1), pp. 36-51. https://doi.org/10.1080/15332969.2015.1112182Article
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine and Handsjuk, Nikolai. 2016. "Insights into Vodka consumer attitude and purchasing behaviors." Journal of Retailing and Consumer Services. 32, pp. 7-14. https://doi.org/10.1016/j.jretconser.2016.05.009Article
Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine and Wong, IpKin Anthony. 2016. "Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling." International Journal of Hospitality Management. 56, pp. 109-118. https://doi.org/10.1016/j.ijhm.2016.04.009Article
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine and Loureiro, Sandra Maria Correia. 2017. "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry." Journal of Retailing and Consumer Services. 38, pp. 96-107. https://doi.org/10.1016/j.jretconser.2017.05.005Article
Uncovering the service profit chain in the casino industry
Prentice, Catherine, Wong, IpKin Anthony and Lam, Desmond. 2017. "Uncovering the service profit chain in the casino industry." International Journal of Contemporary Hospitality Management. 29 (11), pp. 2826-2846. https://doi.org/10.1108/IJCHM-02-2016-0089Article
Celebrity endorsement and stock market return
Prentice, Catherine and Zhang, Lei. 2017. "Celebrity endorsement and stock market return." Marketing Intelligence and Planning. 35 (4), pp. 529-543. https://doi.org/10.1108/MIP-10-2016-0197Article
New marketing in fashion e-commerce
Guercini, Simone, Bernal, Pedro Mir and Prentice, Catherine. 2018. "New marketing in fashion e-commerce." Journal of Global Fashion Marketing. 9 (1), pp. 1-8. https://doi.org/10.1080/20932685.2018.1407018Article
Consumer-based approach to customer engagement– The case of luxury brands
Prentice, Catherine and Loureiro, Sandra Maria Correia. 2018. "Consumer-based approach to customer engagement– The case of luxury brands." Journal of Retailing and Consumer Services. 43, pp. 325-332. https://doi.org/10.1016/j.jretconser.2018.05.003Article
An Organic Approach to Customer Engagement and Loyalty
Prentice, Catherine, Wang, Xuequn and Lin, Xiaolin. 2020. "An Organic Approach to Customer Engagement and Loyalty." Journal of Computer Information Systems. 60 (4), pp. 326-335. https://doi.org/10.1080/08874417.2018.1485528Article
From gambling exposure to adaptation: Implications for casino sustainability
Prentice, Catherine and Zeng, Zhonglu. 2018. "From gambling exposure to adaptation: Implications for casino sustainability." Journal of Retailing and Consumer Services. 41, pp. 31-36. https://doi.org/10.1016/j.jretconser.2017.11.004Article
The effects of brand identity on brand performance in the service sector
Casidy, Riza, Prentice, Catherine and Wymer, Walter. 2019. "The effects of brand identity on brand performance in the service sector." Journal of Strategic Marketing. 27 (8), pp. 651-665. https://doi.org/10.1080/0965254X.2018.1464050Article
Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis
Douglas, Evan and Prentice, Catherine. 2019. "Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis." Journal of Business Research. 99, pp. 69-79. https://doi.org/10.1016/j.jbusres.2019.02.031Article
Emotional intelligence and tourist experience: a perspective article
Prentice, Catherine. 2019. "Emotional intelligence and tourist experience: a perspective article." Tourism Review. 75 (1), pp. 52-55. https://doi.org/10.1108/TR-06-2019-0243Article
The role of airport service quality in airport and destination choice
Prentice, Catherine and Kadan, Mariam. 2019. "The role of airport service quality in airport and destination choice." Journal of Retailing and Consumer Services. 47, pp. 40-48. https://doi.org/10.1016/j.jretconser.2018.10.006Article
The influence of brand experience and service quality on customer engagement
Prentice, Catherine, Wang, Xuequn and Loureiro, Sandra Maria Correia. 2019. "The influence of brand experience and service quality on customer engagement." Journal of Retailing and Consumer Services. 50, pp. 50-59. https://doi.org/10.1016/j.jretconser.2019.04.020Article
Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
Ou, Juanjuan, Wong, IpKin Anthony, Prentice, Catherine and Liu, Matthew Tingchi. 2020. "Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity." Journal of Hospitality and Tourism Research. 44 (2), pp. 377-402. https://doi.org/10.1177/1096348019897360Article
Testing complexity theory in service research
Prentice, Catherine. 2020. "Testing complexity theory in service research." Journal of Services Marketing. 34 (2), pp. 149-162. https://doi.org/10.1108/JSM-09-2019-0353Article