Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation
Article
Article Title | Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation |
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ERA Journal ID | 19863 |
Article Category | Article |
Authors | Prentice, Catherine (Author), Han, Xiao-Yun (Author) and Li, Yao-Qi (Author) |
Journal Title | Services Marketing Quarterly |
Journal Citation | 37 (1), pp. 36-51 |
Number of Pages | 16 |
Year | 2016 |
Place of Publication | United States |
ISSN | 1533-2969 |
1533-2977 | |
Digital Object Identifier (DOI) | https://doi.org/10.1080/15332969.2015.1112182 |
Web Address (URL) | https://www.tandfonline.com/doi/full/10.1080/15332969.2015.1112182 |
Abstract | This study developed a scale to measure customer psychological empowerment. Focus group and in-depth interviews were used to generate items. Three separate studies were undertaken with different sampling methods in different service industries to refine the scale. Exploratory and confirmatory factor analyses were performed to identify and confirm the factor structure. Convergent, discriminant, nomological, and criterion validities were reported prior to testing internal and external validities. The customer psychological empowerment scale was determined to be a second-order factor model consisting of three subdimensions: service choice, information attainment, and impact. The scale generates high reliability and validities. |
Keywords | Customer empowerment; customer psychological empowerment; scale development; service marketing |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Edith Cowan University |
Sun Yat-sen University, China | |
Jinan University, China | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q785x/customer-empowerment-to-co-create-service-designs-and-delivery-scale-development-and-validation
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