Identifying casino patrons from the tourism market
Paper
Prentice, Catherine and Laesser, C.. 2012. "Identifying casino patrons from the tourism market." 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.
| Paper/Presentation Title | Identifying casino patrons from the tourism market |
|---|---|
| Presentation Type | Paper |
| Authors | Prentice, Catherine (Author) and Laesser, C. (Author) |
| Journal or Proceedings Title | Proceedings of the 22nd Annual Council for Australasian University Tourism and Hospitality Education Conference (CAUTHE 2012) |
| Number of Pages | 4 |
| Year | 2012 |
| Place of Publication | Melbourne, Australia |
| ISBN | 9780987050724 |
| Web Address (URL) of Paper | https://cauthe.org/conference-proceedings-2012/ |
| Conference/Event | 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012) |
| Event Details | 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012) Parent Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference Delivery In person Event Date 06 to end of 09 Feb 2012 Event Location Melbourne, Australia |
| Abstract | In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household. |
| Keywords | casino, tourist gamblers, consumer behavior |
| ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
| 350699. Marketing not elsewhere classified | |
| Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
| Institution of Origin | University of Southern Queensland |
| Byline Affiliations | Swinburne University of Technology |
| University of St. Gallen, Switzerland |
Permalink -
https://research.usq.edu.au/item/q7881/identifying-casino-patrons-from-the-tourism-market
66
total views2
total downloads2
views this month0
downloads this month