Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence
Article
Article Title | Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence |
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ERA Journal ID | 36355 |
Article Category | Article |
Authors | Prentice, Catherine (Author) and Cotte, June (Author) |
Journal Title | Journal of Business Research |
Journal Citation | 68 (10), pp. 2045-2222 |
Number of Pages | 4 |
Year | 2015 |
Publisher | Elsevier |
Place of Publication | United States |
ISSN | 0148-2963 |
1873-7978 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.2015.03.001 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0148296315001150 |
Abstract | This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial. |
Keywords | Compulsive consumption; Drinking; Gambling; Marketing; Smoking; Social marketing |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Swinburne University of Technology |
Western University, Canada | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q786v/multiple-ps-effects-on-gambling-drinking-and-smoking-advancing-theory-and-evidence
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