Relevant, or irrelevant, external factors in panic buying
Article
Article Title | Relevant, or irrelevant, external factors in panic buying |
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ERA Journal ID | 19837 |
Article Category | Article |
Authors | Prentice, Catherine (Author), Nguyen, Mai (Author), Nandy, Purnima (Author), Winardi, Michael Aswin (Author), Chen, Ying (Author), Le Monkhouse, Lien (Author), Dominique-Ferreira, Sergio (Author) and Stantic, Bela (Author) |
Journal Title | Journal of Retailing and Consumer Services |
Journal Citation | 61, pp. 1-10 |
Article Number | 102587 |
Number of Pages | 10 |
Year | 2021 |
Publisher | Elsevier |
Place of Publication | United Kingdom |
ISSN | 0969-6989 |
1873-1384 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2021.102587 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0969698921001533 |
Abstract | In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are related. Two studies were undertaken to achieve this research aim. The first was to explore these factors through a scale development processes. Three factors were revealed including (1) intervention and support from the government to combat and manage the pandemic, (2) intervention and support from businesses to prevent stockpiling or panic buying, and (3) influence of different categories of social groups, namely, family and relatives, peers and friends, acquaintance and non-acquainted social-media group. The second study collected data from five countries (Australia, India, China, Vietnam and Indonesia) to understand the relationship between these factors and panic buying engagement or disengagement. The rationale for the country choices has been provided in this manuscript. The results show that interventions and support from government and businesses influenced panic buying engagement, whereas social groups did not. Implications of these findings are highlighted for the relevant stakeholders. |
Keywords | Consumer behaviour; COVID 19; Panic buying; Public policy |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Sheffield University, United Kingdom | |
Polytechnic Institute of Cavado and Ave, Portugal | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7818/relevant-or-irrelevant-external-factors-in-panic-buying
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