The Influence of Web Design on Customer Engagement with an Online Travel Agency
Paper
Paper/Presentation Title | The Influence of Web Design on Customer Engagement with an Online Travel Agency |
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Presentation Type | Paper |
Authors | Dominique-Ferreira, Sergio (Author), Viana, Marta (Author), Prentice, Catherine (Author) and Martins, Nuno (Author) |
Editors | Abreu, Antonio, Liberato, Dalia and Ojeda, Juan Carlos Garcia |
Journal or Proceedings Title | Advances in Tourism, Technology and Systems |
Journal Citation | 293, pp. 327-336 |
Number of Pages | 10 |
Year | 2022 |
Place of Publication | Singapore |
ISBN | 9789811910395 |
9789811910401 | |
Digital Object Identifier (DOI) | https://doi.org/10.1007/978-981-19-1040-1_28 |
Web Address (URL) of Paper | https://link.springer.com/chapter/10.1007/978-981-19-1040-1_28 |
Conference/Event | 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21) |
Event Details | 2021 International Conference on Tourism, Technology and Systems (ICOTTS 21) Event Date 04 to end of 06 Nov 2021 Event Location Cartagena de Indias, Colombia |
Abstract | Web design, user experience, and information architecture play an important role in improving consumer trust and customer engagement. This study examines whether an updated web design of a Portuguese travel agency may increase leads, and customer engagement based on the best practices. The empirical study was based on a quantitative approach. To analyse the impact of the new version, a Wilcoxon signed rank test was applied. The results show that the updated version has a positive impact on consumers’ intention to visit the travel agency’s webpage, brand trust, and purchase intention. |
Keywords | Web design; Brand trust; Leads; Customer engagement; User experience (UX); Digital marketing |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Polytechnic Institute of Cavado and Ave, Portugal |
Griffith University | |
Series | Smart Innovation, Systems and Technologies |
Institution of Origin | University of Southern Queensland |
Book Title | Advances in Tourism, Technology and Systems Selected Papers from ICOTTS 2021, Volume 1 |
Chapter Number | 28 |
https://research.usq.edu.au/item/q780y/the-influence-of-web-design-on-customer-engagement-with-an-online-travel-agency
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