Service environment and gambling behaviors
Paper
Prentice, Catherine and Ma, Er Dan. 2015. "Service environment and gambling behaviors." Gursoy, Dogan, Yolal, Medet and Lee, Timothy (ed.) 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015). Beppu, Japan 18 - 21 Jun 2015
| Paper/Presentation Title | Service environment and gambling behaviors |
|---|---|
| Presentation Type | Paper |
| Authors | Prentice, Catherine (Author) and Ma, Er Dan (Author) |
| Editors | Gursoy, Dogan, Yolal, Medet and Lee, Timothy |
| Journal or Proceedings Title | Proceedings of the 5th Advances in Hospitality and Tourism Marketing and Management Conference (AHTMM 2015) |
| Number of Pages | 14 |
| Year | 2015 |
| ISBN | 9780996424400 |
| Web Address (URL) of Paper | https://ahtmm.emu.edu.tr/Documents/previous-conferences/2015-PROCEEDINGS.pdf |
| Conference/Event | 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015) |
| Event Details | 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015) Parent Advances in Hospitality and Tourism Marketing and Management (AHTMM) Event Date 18 to end of 21 Jun 2015 Event Location Beppu, Japan |
| Abstract | The study investigates the relationships among casino service environment, impulsive gambling and gambling behaviors (spending, visiting frequency and length of stay). Analysis of service environment is approached from both individual and organizational perspectives. The investigation is undertaken in Macau casinos, and involves testing organizational service environment as a moderator and impulsive gambling as a mediator. Results from testing these relationships indicate that casino service environment does explain significant variance in impulsive gambling which subsequently influences gambling behaviors. The mediation testing shows that impulsive gambling demonstrates partial and full mediation effects between various service environment factors and the outcome variables. Casino service environment on an organizational level also successfully moderates the linkage between individual perception of service environment, impulsive gambling and gambling behaviors. The findings have strategic implications for both researchers and practitioners. In particular, this study contributes to service and gambling research by incorporating individual and organizational environmental factors into consumer behavior analyses. Potential applications of the findings are highlighted for casinos and problem counselors. |
| Keywords | service environment, impulsive gambling, casino, customer loyalty |
| ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
| 350699. Marketing not elsewhere classified | |
| Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
| Institution of Origin | University of Southern Queensland |
| Byline Affiliations | Swinburne University of Technology |
| Macau University of Science and Technology, China |
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https://research.usq.edu.au/item/q7867/service-environment-and-gambling-behaviors
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