The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Article
Article Title | The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels |
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ERA Journal ID | 19837 |
Article Category | Article |
Authors | Prentice, Catherine (Author), Dominique-Ferreira, Sergio (Author), Ferreira, Andreia (Author) and Wang, Xuequn (Alex) (Author) |
Journal Title | Journal of Retailing and Consumer Services |
Journal Citation | 64, pp. 1-9 |
Article Number | 102788 |
Number of Pages | 9 |
Year | 2022 |
Publisher | Elsevier |
Place of Publication | United Kingdom |
ISSN | 0969-6989 |
1873-1384 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2021.102788 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0969698921003544 |
Abstract | Drawing on service encounters and experiential marketing theories, this study examined the relationship between geriatric service, memorable experience, emotional intelligence, and senior customers' attitudinal and behavioural responses. The research was conducted at geriatric hotels in Portugal. The results showed that, compared to impersonal encounters, employee service has a significantly greater effect on customer satisfaction, memorable experience, and customer loyalty. In addition, customers' memorable experiences mediated the relationship between different service encounters and organisational outcomes. However, customers’ emotional intelligence had minimal effects on these relationships. The discussion and implications of these findings are offered to researchers and practitioners. |
Keywords | Consumer behaviours; Emotional intelligence; Hotels; Memorable experience; Service encounter |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Polytechnic Institute of Cavado and Ave, Portugal | |
Edith Cowan University | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7809/the-role-of-memorable-experience-and-emotional-intelligence-in-senior-customer-loyalty-to-geriatric-hotels
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