Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors
Article
Article Title | Quality, Value?– Insights into Medical Tourists’ Attitudes and Behaviors |
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ERA Journal ID | 19837 |
Article Category | Article |
Authors | Prajitmutita, Lyn Manassannan (Author), Perenyi, Aron (Author) and Prentice, Catherine (Author) |
Journal Title | Journal of Retailing and Consumer Services |
Journal Citation | 31, pp. 207-216 |
Number of Pages | 10 |
Year | 2016 |
Publisher | Elsevier |
Place of Publication | United Kingdom |
ISSN | 0969-6989 |
1873-1384 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2016.04.005 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0969698916300534 |
Abstract | The research investigates the factors influencing medical tourists' attitudes and behaviors. The factors examined include hospital service and customer perceived value. The study was undertaken in a major hospital located in a South-East Asian country. The sample includes foreign patients who have received various medical treatments in the hospital. The findings indicate that medical tourists are value oriented customers as their value perception has the strongest direct effect on their behaviors, followed by their attitudes towards the hospital. Hospital service appears to have a substantial direct effect on perceived value and medical tourist satisfaction, and also exerts an indirect effect on medical tourist behaviors. The research highlights the prominent role of perceived value, and pinpoints the most effective avenues for healthcare providers in allocating resources to improve hospital performance from the perspective of medical tourists. |
Keywords | Customer value; Medical tourism; Service marketing; Service quality |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Sripatum University, Thailand |
Swinburne University of Technology | |
Griffith University | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7863/quality-value-insights-into-medical-tourists-attitudes-and-behaviors
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