The role of positive psychology in tourists’ behavioural intentions
Article
Article Title | The role of positive psychology in tourists’ behavioural intentions |
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ERA Journal ID | 19837 |
Article Category | Article |
Authors | Vada, Sera (Author), Prentice, Catherine (Author) and Hsiao, Aaron (Author) |
Journal Title | Journal of Retailing and Consumer Services |
Journal Citation | 51, pp. 293-303 |
Number of Pages | 11 |
Year | 2019 |
Publisher | Elsevier |
Place of Publication | United Kingdom |
ISSN | 0969-6989 |
1873-1384 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2019.06.015 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0969698919301808 |
Abstract | Tourists’ well-being is significant in tourism marketing as it influences behavioural intentions. Using the top-down and bottom-up theories of well-being, this study examined how travellers’ goals, memorable tourism experiences and traveller well-being influences behavioural intentions. Goals and well-being were operationalized into hedonic and eudaimonic dimensions. Data was collected from 430 recent travellers to investigate the relationship between goals, memorable tourism experiences, well-being and behavioural intentions. The results showed that goals were significantly related to hedonic and eudaimonic well-being and that memorable tourism experiences mediated this relationship. The findings also showed that hedonic well-being has a significant effect on revisit intention and positive word-of-mouth, whilst eudaimonic well-being did not have a significant effect on behavioural intentions. This research makes theoretical contributions to the literature on destination loyalty and enriches the positive psychology literature. Discussion of the study findings and implications for academics and practitioners conclude the paper. |
Keywords | Behavioural intentions; Goals; Memorable tourism experiences; Positive psychology; Well-being |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q783z/the-role-of-positive-psychology-in-tourists-behavioural-intentions
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