The Role of Relationship Selling in the Performance of Casino Employees

Paper

Prentice, Catherine and King, Brian. 2010. "The Role of Relationship Selling in the Performance of Casino Employees." Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Tasmania.

Paper/Presentation Title	The Role of Relationship Selling in the Performance of Casino Employees
Presentation Type	Paper
Authors	Prentice, Catherine (Author) and King, Brian (Author)
Editors	Wells, Malcolm
Journal or Proceedings Title	Proceedings of the 20th Annual Council for Australasian University Tourism and Hospitality Education Conference (CAUTHE 2010)
Number of Pages	20
Year	2010
Place of Publication	Hobart, Tasmania
ISBN	9781862955608
Web Address (URL) of Paper	https://cauthe.org/services/conferences/conference-2010/
Conference/Event	20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010)
Event Details	20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010) Parent Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference Delivery In person Event Date 08 to end of 11 Feb 2010 Event Location Hobart, Tasmania
Abstract	For casinos involved in targeting high-end clients, relationship building and customer retention are important marketing activities. This paper investigates the incidence of two marketing approaches, namely customer orientation and adaptability. The paper explores how these approaches influence the performance of frontline employees operating in the casino high-end market. The investigation involved a survey administered to frontline service representatives within the VIP gaming areas of one of the world's largest casinos. The questionnaire focused on the issues of customer orientation, adaptability and job performance. Various statistical analyses including multiple regression were deployed to analyse the data generated by the 152 valid responses. It is concluded that relationship-oriented selling behaviours are significant predictors of service performance. The predictive capacity of adaptability was particularly strong in terms of the criterion variable.
Keywords	casinos; high-end clients; relationship building
ANZSRC Field of Research 2020	350799. Strategy, management and organisational behaviour not elsewhere classified
	350699. Marketing not elsewhere classified
Public Notes	There are no files associated with this item.
Byline Affiliations	Victoria University
Institution of Origin	University of Southern Queensland

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Prentice, Catherine and Loureiro, Sandra Maria Correia. 2018. "Consumer-based approach to customer engagement– The case of luxury brands." Journal of Retailing and Consumer Services. 43, pp. 325-332. https://doi.org/10.1016/j.jretconser.2018.05.003

An Organic Approach to Customer Engagement and Loyalty

Prentice, Catherine, Wang, Xuequn and Lin, Xiaolin. 2020. "An Organic Approach to Customer Engagement and Loyalty." Journal of Computer Information Systems. 60 (4), pp. 326-335. https://doi.org/10.1080/08874417.2018.1485528

From gambling exposure to adaptation: Implications for casino sustainability

Prentice, Catherine and Zeng, Zhonglu. 2018. "From gambling exposure to adaptation: Implications for casino sustainability." Journal of Retailing and Consumer Services. 41, pp. 31-36. https://doi.org/10.1016/j.jretconser.2017.11.004

The effects of brand identity on brand performance in the service sector

Casidy, Riza, Prentice, Catherine and Wymer, Walter. 2019. "The effects of brand identity on brand performance in the service sector." Journal of Strategic Marketing. 27 (8), pp. 651-665. https://doi.org/10.1080/0965254X.2018.1464050

Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis

Douglas, Evan and Prentice, Catherine. 2019. "Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis." Journal of Business Research. 99, pp. 69-79. https://doi.org/10.1016/j.jbusres.2019.02.031

Emotional intelligence and tourist experience: a perspective article

Prentice, Catherine. 2019. "Emotional intelligence and tourist experience: a perspective article." Tourism Review. 75 (1), pp. 52-55. https://doi.org/10.1108/TR-06-2019-0243

The role of airport service quality in airport and destination choice

Prentice, Catherine and Kadan, Mariam. 2019. "The role of airport service quality in airport and destination choice." Journal of Retailing and Consumer Services. 47, pp. 40-48. https://doi.org/10.1016/j.jretconser.2018.10.006

The influence of brand experience and service quality on customer engagement

Prentice, Catherine, Wang, Xuequn and Loureiro, Sandra Maria Correia. 2019. "The influence of brand experience and service quality on customer engagement." Journal of Retailing and Consumer Services. 50, pp. 50-59. https://doi.org/10.1016/j.jretconser.2019.04.020

Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Ou, Juanjuan, Wong, IpKin Anthony, Prentice, Catherine and Liu, Matthew Tingchi. 2020. "Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity." Journal of Hospitality and Tourism Research. 44 (2), pp. 377-402. https://doi.org/10.1177/1096348019897360

Testing complexity theory in service research

Prentice, Catherine. 2020. "Testing complexity theory in service research." Journal of Services Marketing. 34 (2), pp. 149-162. https://doi.org/10.1108/JSM-09-2019-0353

Enhancing the tourist experience with emotional intelligence

Prentice, Catherine. 2020. "Enhancing the tourist experience with emotional intelligence." Tourism Review. 75 (5), pp. 733-744. https://doi.org/10.1108/TR-06-2019-0254

FOR A SPECIAL ISSUE ON COVID-19 and Service Industries

Prentice, Catherine, Kabadayi, Sertan and Woodside, Arch. Prentice, Catherine, Kabadayi, Sertan and Woodside, Arch (ed.) 2020. FOR A SPECIAL ISSUE ON COVID-19 and Service Industries. United Kingdom. Routledge.

Linking AI quality performance and customer engagement: The moderating effect of AI preference

Prentice, Catherine, Weaven, Scott and Wong, IpKin Anthony. 2020. "Linking AI quality performance and customer engagement: The moderating effect of AI preference." International Journal of Hospitality Management. 90, pp. 1-10. https://doi.org/10.1016/j.ijhm.2020.102629

Personality, trait EI and coping with COVID 19 measures

Prentice, Catherine, Zeidan, Susan and Wang, Xuequn. 2020. "Personality, trait EI and coping with COVID 19 measures." International Journal of Disaster Risk Reduction. 51, pp. 1-10. https://doi.org/10.1016/j.ijdrr.2020.101789

An integrative study of the implications of the rise of coworking spaces in smart cities

Zhao, Fang, Prentice, Catherine, Wallis, Joseph, Patel, Arvind and Waxin, Marie-France. 2020. "An integrative study of the implications of the rise of coworking spaces in smart cities." Entrepreneurship and Sustainability Issues. 8 (20), pp. 467-486. https://doi.org/10.9770/jesi.2020.8.2(28)

Positive psychology and tourist well-being: A systematic literature review

Vada, Sera, Prentice, Catherine, Scott, Noel and Hsiao, Aaron. 2020. "Positive psychology and tourist well-being: A systematic literature review." Tourism Management Perspectives. 33, pp. 1-14. https://doi.org/10.1016/j.tmp.2019.100631

Linking internal service quality and casino dealer performance

Prentice, Catherine. 2018. "Linking internal service quality and casino dealer performance." Journal of Hospitality Marketing and Management. 27 (6), pp. 733-753. https://doi.org/10.1080/19368623.2018.1413476

Managing service encounters with emotional intelligence

Prentice, Catherine. 2019. "Managing service encounters with emotional intelligence." Journal of Retailing and Consumer Services. 51, pp. 344-351. https://doi.org/10.1016/j.jretconser.2019.07.001

The influence of product and personal attributes on organic food marketing

Prentice, Catherine, Chen, Jue and Wang, Xuequn. 2019. "The influence of product and personal attributes on organic food marketing." Journal of Retailing and Consumer Services. 46, pp. 70-78. https://doi.org/10.1016/j.jretconser.2017.10.020

The influence of identity-driven customer engagement on purchase intention

Prentice, Catherine, Han, Xiao Yun, Hua, Lian-Lian and Hu, Lin. 2019. "The influence of identity-driven customer engagement on purchase intention." Journal of Retailing and Consumer Services. 47, pp. 339-347. https://doi.org/10.1016/j.jretconser.2018.12.014

Performance driven outcomes — The case of frontline employees in the hospitality sector

Prentice, Catherine, Ma, Erdan and Wong, IpKin Anthony. 2019. "Performance driven outcomes — The case of frontline employees in the hospitality sector." Journal of Hospitality Marketing and Management. 28 (1), pp. 101-123. https://doi.org/10.1080/19368623.2018.1486767

Revisiting the job performance – burnout relationship

Prentice, Catherine and Thaichon, Park. 2019. "Revisiting the job performance – burnout relationship." Journal of Hospitality Marketing and Management. 28 (7), pp. 807-832. https://doi.org/10.1080/19368623.2019.1568340

Emotional intelligence or artificial intelligence – an employee perspective

Prentice, Catherine, Lopes, Sergio Dominique and Wang, Xuequn. 2020. "Emotional intelligence or artificial intelligence – an employee perspective." Journal of Hospitality Marketing and Management. 29 (4), pp. 377-403. https://doi.org/10.1080/19368623.2019.1647124

The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

Prentice, Catherine, Lopes, Sergio Dominique and Wang, Xuequn. 2020. "The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty." Journal of Hospitality Marketing and Management. 29 (7), pp. 739-756. https://doi.org/10.1080/19368623.2020.1722304

The influence of tourism experience and well-being on place attachment

Vada, Sera, Prentice, Catherine and Hsiao, Aaron. 2019. "The influence of tourism experience and well-being on place attachment." Journal of Retailing and Consumer Services. 47, pp. 322-330. https://doi.org/10.1016/j.jretconser.2018.12.007

The role of positive psychology in tourists’ behavioural intentions

Vada, Sera, Prentice, Catherine and Hsiao, Aaron. 2019. "The role of positive psychology in tourists’ behavioural intentions." Journal of Retailing and Consumer Services. 51, pp. 293-303. https://doi.org/10.1016/j.jretconser.2019.06.015

Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts

Ji, Chunli and Prentice, Catherine. 2021. "Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts." Journal of Retailing and Consumer Services. 58, pp. 1-10. https://doi.org/10.1016/j.jretconser.2020.102319

Timed intervention in COVID-19 and panic buying

Prentice, Catherine, Chen, Jinyan and Stantic, Bela. 2020. "Timed intervention in COVID-19 and panic buying." Journal of Retailing and Consumer Services. 57, pp. 1-11. https://doi.org/10.1016/j.jretconser.2020.102203

Engaging and retaining customers with AI and employee service

Prentice, Catherine and Nguyen, Mai. 2020. "Engaging and retaining customers with AI and employee service." Journal of Retailing and Consumer Services. 56, pp. 1-13. https://doi.org/10.1016/j.jretconser.2020.102186

A netnographical approach to typologizing customer engagement and corporate misconduct

Hua, Lian-Lian, Prentice, Catherine and Han, Xiaoyun. 2021. "A netnographical approach to typologizing customer engagement and corporate misconduct." Journal of Retailing and Consumer Services. 59, pp. 1-14. https://doi.org/10.1016/j.jretconser.2020.102366

Identifying antecedent conditions for luxury brand purchase

Jin, Ting, Prentice, Catherine and Shao, Wei. 2021. "Identifying antecedent conditions for luxury brand purchase." Journal of Retailing and Consumer Services. 60, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102466

Transformative service research and COVID-19

Prentice, Catherine, Altinay, Levent and Woodside, Arch G.. 2021. "Transformative service research and COVID-19." Service Industries Journal. 41 (1-2), pp. 1-8. https://doi.org/10.1080/02642069.2021.1883262

Mind, service quality, relationship with airlines

Prentice, Catherine, Hsiao, Aaron, Wang, Xuequn and Loureiro, Sandra Maria Correia. 2021. "Mind, service quality, relationship with airlines." Journal of Strategic Marketing. 31 (1), pp. 212-234. https://doi.org/10.1080/0965254X.2021.1894216

Travel deterrents to regional destinations

Prentice, Catherine and Hsiao, Aaron. 2021. "Travel deterrents to regional destinations." Journal of Retailing and Consumer Services. 58, pp. 1-10. https://doi.org/10.1016/j.jretconser.2020.102292

The influence of gaming and non-gaming experience on customers’ response to the casino

Prentice, Catherine, Ji, Chunli and Li, Kefang. 2022. "The influence of gaming and non-gaming experience on customers’ response to the casino." Journal of Vacation Marketing. 28 (4), pp. 455-468. https://doi.org/10.1177/13567667211066325

Utopia or dystopia – deterrents to ecotourism development in Fiji

Prentice, Catherine, Kundra, Sakul, Alam, Mumtaz, Alam, Mohammad Afsar and Nguyen, Mai. 2023. "Utopia or dystopia – deterrents to ecotourism development in Fiji." Tourism Geographies: an international journal of tourism place, space and the environment. 25 (2-3), pp. 843-864. https://doi.org/10.1080/14616688.2021.2016931

The role of marketing in the development of digital touchpoints

Dominique-Ferreira, Sergio, Viana, Marta and Prentice, Catherine. 2021. "The role of marketing in the development of digital touchpoints." Rocha, Alvaro, Goncalves, Ramiro, Penalvo, Francisco Garcia and Martins, Jose (ed.) 16th Iberian Conference on Information Systems and Technologies (CISTI 2021). Chaves, Portugal 23 - 26 Jun 2021 United States. https://doi.org/10.23919/CISTI52073.2021.9476670

Robotic service quality – Scale development and validation

Prentice, Catherine and Nguyen, Mai. 2021. "Robotic service quality – Scale development and validation." Journal of Retailing and Consumer Services. 62, pp. 1-17. https://doi.org/10.1016/j.jretconser.2021.102661

Relevant, or irrelevant, external factors in panic buying

Prentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela. 2021. "Relevant, or irrelevant, external factors in panic buying." Journal of Retailing and Consumer Services. 61, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102587

The spillover effect of airport service experience on destination revisit intention

Prentice, Catherine, Wang, Xuequn and Manhas, Parikshat Singh. 2021. "The spillover effect of airport service experience on destination revisit intention." Journal of Hospitality and Tourism Management. 48, pp. 119-127. https://doi.org/10.1016/j.jhtm.2021.06.001

Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean

Zhao, Fang, Mapuru, David, Waxin, Marie-France, Prentice, Catherine and Scavarda, Annibal. 2021. "Addressing Issues and Challenges in Managing Migratory Tuna Resources in the Western and Central Pacific Ocean." International Journal of the Commons. 15 (1), pp. 119-131. https://doi.org/10.5334/ijc.1069

Trustworthy artificial intelligence in the sharing economy-a systematic review and meta-analysis

Chen, Ying, Prentice, Catherine, Weaven, Scott and Hsiao, Aaron. 2022. "Trustworthy artificial intelligence in the sharing economy-a systematic review and meta-analysis." 32nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2022). Brisbane, Australia 07 - 09 Feb 2022 Brisbane, Australia. https://doi.org/10.3316/informit.413702193282132

The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels

Prentice, Catherine, Dominique-Ferreira, Sergio, Ferreira, Andreia and Wang, Xuequn (Alex). 2022. "The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels." Journal of Retailing and Consumer Services. 64, pp. 1-9. https://doi.org/10.1016/j.jretconser.2021.102788

Antecedents and consequences of panic buying: The case of COVID-19

Prentice, Catherine, Quach, Sara and Thaichon, Park. 2022. "Antecedents and consequences of panic buying: The case of COVID-19." International Journal of Consumer Studies. 46 (1), pp. 132-146. https://doi.org/10.1111/ijcs.12649

Testing the effectiveness of acquisition marketing strategies: The case of Australian land-based casinos

Tuguinay, Jovanie, Prentice, Catherine and Moyle, Brent. 2022. "Testing the effectiveness of acquisition marketing strategies: The case of Australian land-based casinos." 32nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2022). Brisbane, Australia 07 - 09 Feb 2022 Brisbane, Australia. https://doi.org/10.3316/informit.421621206066867

The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

Tuguinay, Jovanie A., Prentice, Catherine and Moyle, Brent. 2022. "The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos." Journal of Retailing and Consumer Services. 64, pp. 1-10. https://doi.org/10.1016/j.jretconser.2021.102830

The influence of norms on tourist behavioural intentions

Wasaya, Allah, Prentice, Catherine and Hsiao, Aaron. 2022. "The influence of norms on tourist behavioural intentions." Journal of Hospitality and Tourism Management. 50, pp. 277-287. https://doi.org/10.1016/j.jhtm.2022.02.023

Addressing service profit chain with artificial and emotional intelligence

Wei, He and Prentice, Catherine. 2022. "Addressing service profit chain with artificial and emotional intelligence." Journal of Hospitality Marketing and Management. 31 (6), pp. 730-756. https://doi.org/10.1080/19368623.2022.2058671

The journey from optimism to cynicism: The mediating and moderating roles of coping and training

Zeidan, Susan and Prentice, Catherine. 2022. "The journey from optimism to cynicism: The mediating and moderating roles of coping and training." International Journal of Disaster Risk Reduction. 71, pp. 1-11. https://doi.org/10.1016/j.ijdrr.2022.102796

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry

Chen, Ying, Prentice, Catherine, Weaven, Scott and Hisao, Aaron. 2022. "The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry." Frontiers in Psychology. 13. https://doi.org/10.3389/fpsyg.2022.912339

Service environment and gambling behaviors

Prentice, Catherine and Ma, Er Dan. 2015. "Service environment and gambling behaviors." Gursoy, Dogan, Yolal, Medet and Lee, Timothy (ed.) 5th Advances in Hospitality & Tourism Marketing and Management Conference (AHTMM 2015). Beppu, Japan 18 - 21 Jun 2015

Identifying casino patrons from the tourism market

Prentice, Catherine and Laesser, C.. 2012. "Identifying casino patrons from the tourism market." 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.