350609. Not-for-profit marketing
| Title | 350609. Not-for-profit marketing |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe
Mishra, Udgam, Jayawardena, Nirma Sadamali and Thaichon, Park. 2024. "Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe." Thaichon, Park, Dutta, Pushan Kumar, Chelliah, Pethuru Raj and Gupta, Sachin (ed.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. United Kingdom. Routledge. pp. 278-294Edited book (chapter)
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini, Quach, Sara, Trinh, Giang, Keivani, Somayeh Bahoush and Thaichon, Park. 2023. "Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure." Journal of Retailing and Consumer Services. 75. https://doi.org/10.1016/j.jretconser.2023.103532Article