Young consumers’ exposure to alcohol sponsorship in sport

Article

Kelly, Sarah, Ireland, Michael, Alpert, Frank and Mangan, John. 2015. "Young consumers’ exposure to alcohol sponsorship in sport." International Journal of Sports Marketing and Sponsorship. 16 (2), pp. 2-21. https://doi.org/10.1108/IJSMS-16-02-2015-B002

Article Title	Young consumers’ exposure to alcohol sponsorship in sport
ERA Journal ID	19497
Article Category	Article
Authors	Kelly, Sarah (Author), Ireland, Michael (Author), Alpert, Frank (Author) and Mangan, John (Author)
Journal Title	International Journal of Sports Marketing and Sponsorship
Journal Citation	16 (2), pp. 2-21
Number of Pages	20
Year	2015
Publisher	Emerald
Place of Publication	United Kingdom
ISSN	1464-6668
Digital Object Identifier (DOI)	https://doi.org/10.1108/IJSMS-16-02-2015-B002
Web Address (URL)	https://www.emerald.com/insight/content/doi/10.1108/IJSMS-16-02-2015-B002/full/html
Abstract	Two studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport. Study 1 reports a content analysis of alcohol sponsors’ leveraging across popular sporting events. Study 2 examines alcohol sponsors’ activation in social media. A high proportion of alcohol sponsorship messages containing content appealing to young adult drinkers are revealed across multiple media. Events and policy implications are addressed.
Keywords	alcohol sponsorship; young consumers; policy; social media; content analysis
Contains Sensitive Content	Does not contain sensitive content
ANZSRC Field of Research 2020	420603. Health promotion
	350604. Marketing communications
	520399. Clinical and health psychology not elsewhere classified
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	University of Queensland
	Faculty of Sciences
Institution of Origin	University of Southern Queensland

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Casey, Leanne M., Oei, Tian P. S., Raylu, Namrata, Horrigan, Katherine, Day, Jamin, Ireland, Michael and Clough, Bonnie A.. 2017. "Internet-based delivery of cognitive behaviour therapy compared to monitoring, feedback and support for problem gambling: a randomised controlled trial." Journal of Gambling Studies. 33 (3), pp. 993-1010. https://doi.org/10.1007/s10899-016-9666-y

Farmers tell us how to help improve their mental health help-seeking

Vayro, C., Brownlow, C., Ireland, M. and March, S.. 2017. "Farmers tell us how to help improve their mental health help-seeking." 9th Australian Rural and Remote Mental Health Symposium. Albury, Australia 11 - 13 Oct 2017 Nerang, Qld, Australia.

Socio-demographic factors drive regional differences in participation in the National Bowel Cancer Screening Program – An ecological analysis

Sun, Jiandong, March, Sonja, Ireland, Michael J., Crawford-Williams, Fiona, Goodwin, Belinda, Hyde, Melissa K., Chambers, Suzanne K., Aitken, Joanne F. and Dunn, Jeff. 2018. "Socio-demographic factors drive regional differences in participation in the National Bowel Cancer Screening Program – An ecological analysis." Australian and New Zealand Journal of Public Health. 42 (1), pp. 92-97. https://doi.org/10.1111/1753-6405.12722

A systematic review of geographical differences in management and outcomes for colorectal cancer in Australia

Ireland, Michael J., March, Sonja, Crawford-Williams, Fiona, Cassimatis, Mandy, Aitken, Joanne F., Hyde, Melissa K., Chambers, Suzanne K., Sun, Jiandong and Dunn, Jeff. 2017. "A systematic review of geographical differences in management and outcomes for colorectal cancer in Australia." BMC Cancer. 17 (1). https://doi.org/10.1186/s12885-017-3067-1

A randomized controlled trial of mindfulness to reduce stress and burnout among intern medical practitioners

Ireland, Michael J., Clough, Bonnie, Gill, Kim, Langan, Fleur, O'Connor, Angela and Spencer, Lyndall. 2017. "A randomized controlled trial of mindfulness to reduce stress and burnout among intern medical practitioners." Medical Teacher. 39 (4), pp. 409-414. https://doi.org/10.1080/0142159X.2017.1294749

The impact of alcohol sponsorship in sport upon varsity sportspeople

Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Alpert, Frank. 2014. "The impact of alcohol sponsorship in sport upon varsity sportspeople." Journal of Sport Management. 28 (4), pp. 418-432. https://doi.org/10.1123/jsm.2013-0078

Development of the SOSS-D: a scale to measure stigma of occupational stress and burnout in medical doctors

Clough, Bonnie A., Ireland, Michael J. and March, Sonja. 2018. "Development of the SOSS-D: a scale to measure stigma of occupational stress and burnout in medical doctors." Journal of Mental Health. 28 (1), pp. 26-33. https://doi.org/10.1080/09638237.2017.1370642

Farmers are not seeking help: what does service provision have to do with it?

Vayro, C., Brownlow, C., Ireland, M. and March, S.. 2017. "Farmers are not seeking help: what does service provision have to do with it?" 14th World Rural Health Conference (Wonca 2017). Cairns, QLD 29 Apr - 02 May 2017

Farmers aren't seeking help for mental health: their partners tell us why

Vayro, Caitlin, Brownlow, Charlotte, Ireland, Michael and March, Sonja. 2017. "Farmers aren't seeking help for mental health: their partners tell us why." Coleman, Leanne (ed.) 14th National Rural Health Conference. Cairns, Australia 26 - 29 Mar 2017 Canberra, Australia.

Stories from Queensland farmers: 'why we don't seek help for mental health'

Vayro, Caitlin, Brownlow, Charlotte, Ireland, Michael and March, Sonja. 2016. "Stories from Queensland farmers: 'why we don't seek help for mental health'." 8th Rural and Remote Mental Health Symposium (2016). Kingscliff, Australia 03 - 04 Nov 2016

The cognitive emotion regulation questionnaire: factorial, convergent, and criterion validity analyses of the full and short versions

Ireland, Michael J., Clough, Bonnie A. and Day, Jamin J.. 2017. "The cognitive emotion regulation questionnaire: factorial, convergent, and criterion validity analyses of the full and short versions." Personality and Individual Differences. 110, pp. 90-95. https://doi.org/10.1016/j.paid.2017.01.035

It works two ways: impacts of sponsorship alliance upon sport and sponsor image

Kelly, Sarah Jane, Ireland, Michael, Mangan, John and Williamson, Harley. 2016. "It works two ways: impacts of sponsorship alliance upon sport and sponsor image." Sport Marketing Quarterly. 25 (4), pp. 241-259.

Innovative mental health solutions for regional well-being and resilience

March, Sonja, Ireland, Michael, Brownlow, Charlotte, Goh, Hong Eng, Antonio, Amy, Tehan, Gerry and Keppell, Mike. 2014. "Innovative mental health solutions for regional well-being and resilience." Keppell, Mike and Reushle, Shirley (ed.) 2nd Digital Rural Futures Conference 2014. Toowoomba, Australia 25 - 27 Jun 2014 Toowoomba, Australia.

The nature of youth care tasks in families experiencing chronic illness/disability: development of the Youth Activities of Caregiving Scale (YACS)

Ireland, Michael James and Pakenham, Kenneth Ian. 2010. "The nature of youth care tasks in families experiencing chronic illness/disability: development of the Youth Activities of Caregiving Scale (YACS)." Psychology and Health: an international journal. 25 (6), pp. 713-731. https://doi.org/10.1080/08870440902893724

Youth adjustment to parental illness or disability: the role of illness characteristics, caregiving, and attachment

Ireland, Michael J. and Pakenham, Kenneth I.. 2010. "Youth adjustment to parental illness or disability: the role of illness characteristics, caregiving, and attachment." Psychology, Health and Medicine. 15 (6), pp. 632-645. https://doi.org/10.1080/13548506.2010.498891

Young consumers’ exposure to alcohol sponsorship in sport

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