The information technology revolution in financial services: using IT to create, manage and market financial products
Authored book
Book Title | The information technology revolution in financial services: using IT to create, manage and market financial products |
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Book Category | Authored book |
Authors | Sachs, William S. (Author) and Elston, Frank (Author) |
Number of Pages | 321 |
Year | 1994 |
Publisher | Probus Publishing |
Place of Publication | Chicago, IL. United States |
ISBN | 1557383855 |
Abstract | New systems for collecting and using customer information have cracked open a new market for banks. The Information Technology Revolution in Financial Services gives the most techno-phobic banker access to these innovative and powerful tools. Armed with these systems, bankers now have increased power to develop customer leads, identify cross-selling prospects and custom-design products to meet their customer needs. The end result is increased customer service and satisfaction, more efficient and effective selling and increased sales and profitability. This book takes banking technology out of the back room and puts it on the front-line, where any bank can use it to perform beyond their wildest expectations. topics include: |
ANZSRC Field of Research 2020 | 460905. Information systems development methodologies and practice |
380199. Applied economics not elsewhere classified | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Eastern New Mexico University, United States |
School of Accounting, Economics and Finance | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q2609/the-information-technology-revolution-in-financial-services-using-it-to-create-manage-and-market-financial-products
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