Achieving growth-quality of work life ambidexterity in small firms

Article


Snell, Lan, Sok, Phyra and Danaher, Tracey S.. 2015. "Achieving growth-quality of work life ambidexterity in small firms." Journal of Service Theory and Practice. 25 (5), pp. 529-550. https://doi.org/10.1108/JSTP-04-2014-0064
Article Title

Achieving growth-quality of work life ambidexterity in small firms

ERA Journal ID22259
Article CategoryArticle
AuthorsSnell, Lan (Author), Sok, Phyra (Author) and Danaher, Tracey S. (Author)
Journal TitleJournal of Service Theory and Practice
Journal Citation25 (5), pp. 529-550
Article NumberSI
Number of Pages22
Year2015
PublisherEmerald
Place of PublicationUnited Kingdom
ISSN0960-4529
1758-8030
2055-6225
2055-6233
Digital Object Identifier (DOI)https://doi.org/10.1108/JSTP-04-2014-0064
Web Address (URL)https://www.emerald.com/insight/content/doi/10.1108/JSTP-04-2014-0064/full/html
Abstract

Purpose: The purpose of this paper is to investigate the individual mechanisms that mediate the relationship between marketing practices and growth-quality of work life ambidexterity. Design/methodology/approach: Data were collected from small service firms via an online survey questionnaire electronically distributed to 7,271 owners of small firms in Australia. Partial least squares was used to test our mediation hypotheses on the data obtained. Findings: The authors demonstrate the mediation effect of entrepreneurial self-efficacy and passion for work in enhancing the relationship between marketing practices and growth-quality of work life ambidexterity. Practical implications: The findings indicate that being good at marketing does not always lead directly to achieving growth-quality of work life ambidexterity. The results suggest that achievement in both domains requires owners of small service firms to have a strong self-belief that they can perform their job successfully (entrepreneurial self-efficacy) as well as a strong passion to do the job they are doing (passion for work). Policy makers or small firm advisors can include this information to develop enactive mastery measures to promote efficacy and passion for work which can increase small firm survival rates. Originality/value: The high percentage of business terminations reported without financial loss underscores the importance of including both financial and non-financial goals for small firms. The approach to conceptualize and operationalize growth-quality of work life ambidexterity as a dependent variable representing firm performance assists by providing a more detailed and practical understanding of the organizational and individual variables that enable small firms to realize both.

KeywordsAmbidexterity; Quality of work life; Self-efficacy; Small service firms
ANZSRC Field of Research 2020350611. Service marketing
Byline AffiliationsCharles Sturt University
Queensland University of Technology
Monash University
Institution of OriginUniversity of Southern Queensland
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