Direct share ownership as a diffusion phenomenon

Paper

Santacruz, Lujer. 2007. "Direct share ownership as a diffusion phenomenon." Hoque, Mohammad Ziaul (ed.) 7th International Business Research Conference. Sydney, Australia 03 - 06 Dec 2007 Melbourne, Australia.
Paper/Presentation Title

Direct share ownership as a diffusion phenomenon

Presentation TypePaper
Authors
AuthorSantacruz, Lujer
EditorsHoque, Mohammad Ziaul
Journal or Proceedings TitleProceedings of the 7th International Business Research Conference
Number of Pages14
Year2007
Place of PublicationMelbourne, Australia
ISBN9780980455700
Web Address (URL) of Paperhttp://www.econference.com.au/SEVENTH-INTERNATIONAL-BUSINESS-RESEARCH-CONFERENCE-2007.html
Conference/Event7th International Business Research Conference
Event Details
7th International Business Research Conference
Event Date
03 to end of 06 Dec 2007
Event Location
Sydney, Australia
Abstract

In this paper, the incidence of share ownership in terms of percentage of the Australian adult population holding direct shares are analysed through the lens of the theory of diffusion of innovations. A mixed influence diffusion model is proposed having predictive variables namely IPO activity and recent returns that are posited to affect the extent of external and internal influences on the rate of adoption of the practice of direct share ownership. Limitations of the research data as well as inherent weaknesses of the diffusion model due to its simplifying assumptions are discussed along with future opportunities for research on the subject area.

Keywordsfinance, investments, diffusion of innovation
ANZSRC Field of Research 2020350208. Investment and risk management
359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Accounting, Economics and Finance
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