Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control

Article


Weber, Ian. 2010. "Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control." New Media and Society. 12 (2), pp. 289-308. https://doi.org/10.1177/1461444809341442
Article Title

Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control

ERA Journal ID9244
Article CategoryArticle
Authors
AuthorWeber, Ian
Journal TitleNew Media and Society
Journal Citation12 (2), pp. 289-308
Number of Pages20
Year2010
Place of PublicationLos Angeles, CA. USA
ISSN1461-4448
1461-7315
Digital Object Identifier (DOI)https://doi.org/10.1177/1461444809341442
Web Address (URL)http://nms.sagepub.com/cgi/content/abstract/12/2/289
Abstract

This study examines public discourse surrounding the development and deployment of digital television in China from 1999 to 2004. It analyzes print media constructions of this new media technology against the backdrop of controlled commodification and formation of trans-media groups that define media reform, development, and management. The study reveals how these structural changes play a key role in restraining the development of a flexible business environment in which print media can support critical technological development. Inhibiting the media’s ability to promote this technological development is a lack of market-oriented experience and knowledge and organizational integration under the current trans-media structure. Accordingly, considerable doubt is cast over the government’s broad strategy of media reform, development and management to successfully support the deployment of digital television as the pre-eminent technology in China’s drive towards modernization.

KeywordsChina; commodification; control; digital television; discourse
ANZSRC Field of Research 2020400699. Communications engineering not elsewhere classified
440701. Communications and media policy
470102. Communication technology and digital media studies
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Byline AffiliationsSchool of Humanities and Communication
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