Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control
Article
Article Title | Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control |
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ERA Journal ID | 9244 |
Article Category | Article |
Authors | |
Author | Weber, Ian |
Journal Title | New Media and Society |
Journal Citation | 12 (2), pp. 289-308 |
Number of Pages | 20 |
Year | 2010 |
Place of Publication | Los Angeles, CA. USA |
ISSN | 1461-4448 |
1461-7315 | |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1461444809341442 |
Web Address (URL) | http://nms.sagepub.com/cgi/content/abstract/12/2/289 |
Abstract | This study examines public discourse surrounding the development and deployment of digital television in China from 1999 to 2004. It analyzes print media constructions of this new media technology against the backdrop of controlled commodification and formation of trans-media groups that define media reform, development, and management. The study reveals how these structural changes play a key role in restraining the development of a flexible business environment in which print media can support critical technological development. Inhibiting the media’s ability to promote this technological development is a lack of market-oriented experience and knowledge and organizational integration under the current trans-media structure. Accordingly, considerable doubt is cast over the government’s broad strategy of media reform, development and management to successfully support the deployment of digital television as the pre-eminent technology in China’s drive towards modernization. |
Keywords | China; commodification; control; digital television; discourse |
ANZSRC Field of Research 2020 | 400699. Communications engineering not elsewhere classified |
440701. Communications and media policy | |
470102. Communication technology and digital media studies | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Humanities and Communication |
https://research.usq.edu.au/item/9z1z6/commodifying-digital-television-in-china-a-socio-linguistic-analysis-of-media-discourse-technology-deployment-and-control
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