Digitizing the dragon: challenges facing China's television industry

Article

Weber, Ian. 2005. "Digitizing the dragon: challenges facing China's television industry." New Media and Society. 7 (6), pp. 793-808. https://doi.org/10.1177/1461444805058162
Article Title

Digitizing the dragon: challenges facing China's television industry

ERA Journal ID9244
Article CategoryArticle
Authors
AuthorWeber, Ian
Journal TitleNew Media and Society
Journal Citation7 (6), pp. 793-808
Number of Pages16
Year2005
ISSN1461-4448
1461-7315
Digital Object Identifier (DOI)https://doi.org/10.1177/1461444805058162
Abstract

China's aggressive strategy to develop a modern economy is matched only by an even more ambitious program of technological development. The Chinese government has earmarked digital broadcasting as the pre-eminent media technology to emerge in China's expanding and diversifying mediascape. Yet, in spite of predictions of 30 million subscribers by 2005 and $220 billion in revenue by 2015, there is still much to do to sell digital broadcasting to consumers and achieve these targets. This study examines the challenges facing China's digital broadcasting industry using the theory of controlled commodification to critique implementation strategies. Emerging from this analysis is a deeper understanding of the contested role of media in China's socialist market economy, which has had an impact on the successful adoption of digital broadcasting at a crucial stage of development.

Keywordsbroadcasting; China; digital; technology; television
ANZSRC Field of Research 2020440701. Communications and media policy
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Byline AffiliationsTexas A&M University, United States
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