Visibility Requirements Engineering for Commercial Websites

Article


Mougouei, Davoud and Yeung, Man Kwan. 2014. "Visibility Requirements Engineering for Commercial Websites." International Journal of Software Engineering and Its Applications. 8 (8), pp. 11-18. https://doi.org/10.14257/ijseia.2014.8.8,02
Article Title

Visibility Requirements Engineering for Commercial Websites

ERA Journal ID200820
Article CategoryArticle
AuthorsMougouei, Davoud and Yeung, Man Kwan
Journal TitleInternational Journal of Software Engineering and Its Applications
Journal Citation8 (8), pp. 11-18
Number of Pages8
Year2014
Place of PublicationKorea
ISSN1738-9984
Digital Object Identifier (DOI)https://doi.org/10.14257/ijseia.2014.8.8,02
Abstract

Visibility in search engines is a competitive advantage of commercial websites. In this context, Search Engine Optimization (SEO) techniques are devised to enhance the ranking of websites in search engine results. The existing approaches toward SEO are primarily modifying the content or the structure of websites during the post-development activities. These modifications can introduce new defects to the websites. To tackle this problem, we have proposed caring for visibility in the requirements of commercial websites. We further contribute a goal-based framework for modeling and description of visibility in requirement engineering phase. The framework lays a foundation for automated analysis of visibility in commercial websites. © 2014 SERSC.

KeywordsSearch engine optimization; Visibility requirements engineering; Website
Contains Sensitive ContentDoes not contain sensitive content
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Byline AffiliationsFlinders University
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