The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation

Article


Julian, Craig C. and Holtedahl, Reidar. 2005. "The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation." Journal of International Marketing and Exporting. 10 (1), pp. 3-15.
Article Title

The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation

ERA Journal ID22234
Article CategoryArticle
AuthorsJulian, Craig C. (Author) and Holtedahl, Reidar (Author)
Journal TitleJournal of International Marketing and Exporting
Journal Citation10 (1), pp. 3-15
Year2005
Place of PublicationUniversity of Southern Queensland, Toowoomba, Australia
ISSN1324-5864
1832-2174
Web Address (URL)http://www.academyofworldbusiness.com/
Abstract

[Abstract]: This study examines the impact of the Internet and certain firm-specific and market
characteristics on export marketing performance. Data were gathered via a self administered
mail survey of 830 Queensland firms identified by a government
department as being involved in exporting. The findings indicate that when the Internet
was used to enhance the image of the firm and provide the firm with a competitive
advantage it had a significant impact on the export marketing performance of
Queensland export market ventures. Certain firm-specific characteristics also had a
significant impact on export marketing performance.

Keywordsexport marketing performance, internet, firm-specific characteristics, market characteristics, Queensland
ANZSRC Field of Research 2020350606. Marketing research methodology
350699. Marketing not elsewhere classified
350608. Marketing theory
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
Griffith University
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