The impact of barriers to export on export marketing performance

Article

Julian, Craig C. and Ahmed, Zafar U.. 2005. "The impact of barriers to export on export marketing performance." Journal of Global Marketing. 19 (1), pp. 71-94. https://doi.org/10.1300/J042v19n01_05
Article Title

The impact of barriers to export on export marketing performance

ERA Journal ID19816
Article CategoryArticle
AuthorsJulian, Craig C. (Author) and Ahmed, Zafar U. (Author)
Journal TitleJournal of Global Marketing
Journal Citation19 (1), pp. 71-94
Year2005
Place of PublicationUnited States
ISSN0891-1762
1528-6975
Digital Object Identifier (DOI)https://doi.org/10.1300/J042v19n01_05
Web Address (URL)http://www.haworthpress.com/store/ArticleAbstract.asp?sid=VR73W2FRQHTL8NXSXRGWRDF0WETV5MUC&ID=62807
Abstract

[Abstract]: This study examines the impact that various barriers to export have on the export marketing performance of Queensland export market ventures. This study considers a comprehensive set of potential barriers to export identified from the literature. The unit of analysis was firms engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey directed to the Managing Director of 689 Queensland firms, identified by a Queensland State Government department as being involved in exporting. The firms comprising the sample were manufacturing firms. The findings indicate that export venture management characteristics, and adapting to foreign market needs as barriers to export, were the significant predictors of export marketing performance.

Keywordsexport barriers, export marketing performance, venture management characteristics, adapting to foreign market needs
ANZSRC Field of Research 2020350606. Marketing research methodology
350699. Marketing not elsewhere classified
350608. Marketing theory
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Byline AffiliationsSchool of Management and Marketing
Texas A&M University, United States
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