# The style files: appearance affects communication; but not necessarily as you like

Article

*Gazette of the Australian Mathematical Society.*34 (2), pp. 78-80.

Article Title | The style files: appearance affects communication; but not necessarily as you like |
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ERA Journal ID | 67 |

Article Category | Article |

Authors | |

Author | Roberts, Tony |

Journal Title | Gazette of the Australian Mathematical Society |

Journal Citation | 34 (2), pp. 78-80 |

Number of Pages | 3 |

Year | 2007 |

Place of Publication | Australia |

ISSN | 0311-0729 |

1326-2297 | |

Web Address (URL) | http://www.austms.org.au/Publ/Gazette/2007/May07/078StyleFiles.pdf |

Abstract | Many people are trained to produce documents that look appealing. For example, many favour the supposedly clean appearance of a sans serif font such as the mainstream Arial. However, research by Australian Colin Wheildon [6] showed that a miserable 12% of readers comprehended a text in a sans serif font; in comparison, 67% of readers comprehended the same text when it was typeset in a serif font (as is the bulk of this document). Not only does a supposedly pretty or clean appearance not equate to effective communication, it is far different. |

Keywords | technical writing, scientific writing, writing style |

ANZSRC Field of Research 2020 | 360205. Technical writing |

499999. Other mathematical sciences not elsewhere classified | |

Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |

Byline Affiliations | Department of Mathematics and Computing |

Institution of Origin | University of Southern Queensland |

https://research.usq.edu.au/item/9y485/the-style-files-appearance-affects-communication-but-not-necessarily-as-you-like

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