The global diffusion of a community media practice: digital storytelling online

Edited book (chapter)

McWilliam, Kelly. 2009. "The global diffusion of a community media practice: digital storytelling online." Hartley, John and McWilliam, Kelly (ed.) Story circle: digital storytelling around the world. United Kingdom. Wiley-Blackwell. pp. 37-75
Chapter Title

The global diffusion of a community media practice: digital storytelling online

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3809
Book TitleStory circle: digital storytelling around the world
Authors
AuthorMcWilliam, Kelly
EditorsHartley, John and McWilliam, Kelly
Page Range37-75
Chapter Number3
Number of Pages39
Year2009
PublisherWiley-Blackwell
Place of PublicationUnited Kingdom
ISBN9781405180597
9781444310580
Digital Object Identifier (DOI)https://doi.org/10.1002/9781444310580.ch3
Web Address (URL)https://onlinelibrary.wiley.com/doi/10.1002/9781444310580.ch3
Abstract

Since its emergence in the early to mid 1990s, digital storytelling has been taken up around the world. It is now widely used across North America, Europe, and Australasia, but is significantly less visible in Africa, Asia, and South America. It is, thus, most popular in the Western industrialized world, which is perhaps unsurprising given the West's dominance over key mass-market technologies, from home computing processors to platform software. Nevertheless, there are already clear patterns in the global application of digital storytelling. This chapter provides an overview of those trends by charting the online presence of digital storytelling, based on a survey of 300 programs operating around the world. This chapter, the first to offer such an evidence-based trend analysis of the practice, details the overarching trends in global, organisation-based digital storytelling.

Keywordsdigital storytelling; digital media; consumer-created content; user-created content; story circle
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020470102. Communication technology and digital media studies
470108. Organisational, interpersonal and intercultural communication
470203. Consumption and everyday life
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Byline AffiliationsQueensland University of Technology
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