My teacher told me Toowoomba will never flood: regional community uses of Facebook during the 2011 Queensland floods

Article


McWilliam, Kelly. 2013. "My teacher told me Toowoomba will never flood: regional community uses of Facebook during the 2011 Queensland floods." Queensland Review. 20 (1), pp. 86-95. https://doi.org/10.1017/qre.2013.7
Article Title

My teacher told me Toowoomba will never flood: regional community uses of Facebook during the 2011 Queensland floods

ERA Journal ID36905
Article CategoryArticle
Authors
AuthorMcWilliam, Kelly
Journal TitleQueensland Review
Journal Citation20 (1), pp. 86-95
Number of Pages10
Year2013
PublisherEquinox Publishing
Place of PublicationUnited Kingdom
ISSN1321-8166
2049-7792
Digital Object Identifier (DOI)https://doi.org/10.1017/qre.2013.7
Web Address (URL)https://journal.equinoxpub.com/QRE/article/view/23178
Abstract

Regional Queensland and social media are not standard bedfellows in studies of Australian media use. Yet regional community responses to recent natural disasters on Facebook in particular warrant further investigation. Indeed, while the increasing use of social media by government organisations during disasters and other crises is by now well documented, the comparative surge in community uses — and particularly regional community uses — has received considerably less attention. This article is broadly interested in regional Queensland uses of Facebook during the 2011 Queensland floods, specifically the 'Toowoomba & Darling Downs Flood Photos & Info Page' (https://www.facebook.com/TmbaLockyerFloods?fref=ts 10 January 2011). Drawing on an interview with the page's creator, I consider both the speed and apparent efficacy of the page as a tool of grassroots (or unofficial) crisis communication, partly compared with its most obvious official counterpart, the Toowoomba Regional Council's Facebook page. Ultimately, I argue that the 'Toowoomba & Darling Downs Flood Photos & Info Page' offers an emphatically more useful model of social media-based crisis communication from which others might draw.

Keywordsflooding; disaster communication; informational social media; grassroots communication
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020470101. Communication studies
460609. Networking and communications
360299. Creative and professional writing not elsewhere classified
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Byline AffiliationsSchool of Arts and Communication
Institution of OriginUniversity of Southern Queensland
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