How 'inconvenient' is Al Gore's climate message?

Article

Harrison, Karey. 2009. "How 'inconvenient' is Al Gore's climate message?" M/C Journal. 12 (4), pp. 1-4.
Article Title

How 'inconvenient' is Al Gore's climate message?

ERA Journal ID35593
Article CategoryArticle
Authors
AuthorHarrison, Karey
Journal TitleM/C Journal
Journal Citation12 (4), pp. 1-4
Number of Pages4
Year2009
Place of PublicationBrisbane, Australia
ISSN1441-2616
Web Address (URL)http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/175
Abstract

The release of Al Gore's Inconvenient Truth and his subsequent training of thousands of Climate Presenters marks a critical transition point in communication around climate change.
This paper will show that key elements of Al Gore's An Inconvenient Truth, and the advice and training he gives to Climate Presenters are based on the results of research into marketing approaches to creating behavioural change.
This paper will then consider the ultimate effectiveness of this approach to Climate change communication in the light of the critique of such marketing approaches to communicating on environmental issues in the 2008 WWF report, 'Weathercocks & signposts'.

Keywordsclimate change; social marketing; climate communication
ANZSRC Field of Research 2020470199. Communication and media studies not elsewhere classified
410102. Ecological impacts of climate change and ecological adaptation
410404. Environmental management
Public Notes

This article was first published in M/C Journal (http://media-culture.org.au/). Deposited in accordance with the copyright policy of the publisher. Author retains copyright.

Byline AffiliationsAustralian Centre for Sustainable Catchments
Permalink -

https://research.usq.edu.au/item/9z87x/how-inconvenient-is-al-gore-s-climate-message

Log in to edit

Download files

Published Version
Harrison_MCJ_v12n4_PV.pdf
License: CC BY-NC-ND
File access level: Anyone

  • 2066
    total views
  • 344
    total downloads
  • 12
    views this month
  • 0
    downloads this month

Export as

Related outputs

Newschart assignment
Harrison, Karey. 2017. "Newschart assignment." Milstein, Tema, Pileggi, Mairi and Morgan, Eric (ed.) Environmental Communication: Pedagogy and Practice. London. Routledge. pp. 251-255
Metaphors of power: ontologies of gender, love and marriage
Harrison, Karey. 2014. "Metaphors of power: ontologies of gender, love and marriage ." Petrella, Serena (ed.) Doing gender, doing love: interdisciplinary voices. Oxfordshire, United Kingdom. Inter-Disciplinary Press. pp. 19-39
Objectivist and essentialist ontologies of gender and love
Harrison, Karey. 2014. "Objectivist and essentialist ontologies of gender and love." Knaggs, Angie and Frischmuth, Silke (ed.) Gender, love and intimacy. Oxford, United Kingdom. Inter-Disciplinary Press. pp. 3-25
Image schemas and political ontology
Harrison, Karey. 2013. "Image schemas and political ontology." da Silva, Augusto Soares, Martins, Jose Candido, Magalhaes, Luisa and Goncalves, Miguel (ed.) Communication, cognition and media: political and economic discourse. Braga, Portugal. Universidade Catolica Portuguesa. pp. 239-254
Building resilient communities
Harrison, Karey. 2013. "Building resilient communities." M/C Journal. 16 (5), pp. 1-8.
Ontological commitments of ethics and economics
Harrison, Karey. 2013. "Ontological commitments of ethics and economics." Economic Thought. 2 (1), pp. 1-19.
Models and metaphors in overcoming resistance to climate change science
Harrison, Karey. 2011. "Models and metaphors in overcoming resistance to climate change science." Vega, Gloria (ed.) SSEE 2011: Escaping Silos. Brisbane, Australia 24 - 26 Oct 2011 Canberra, Australia.
Ontological commitments of ethics and economics
Harrison, Karey. 2012. "Ontological commitments of ethics and economics." Radford, Peter (ed.) 1st Online World Economics Association Ethics Conference: Economics in Society: The Ethical Dimension. Online 12 Mar - 30 Apr 2012 Bristol, United Kingdom.
Crocodiles and oil prices: Northern Territory tourism as the 'canary in the coal mine' for global tourism
Harrison, Karey and Winter, Caroline. 2005. "Crocodiles and oil prices: Northern Territory tourism as the 'canary in the coal mine' for global tourism." Burns, Peter M. (ed.) 4th International Symposium on Aspects of Tourism. Eastbourne, United Kingdom 23 - 24 Jun 2005 Eastbourne, United Kindom.
Limits to growth and the economic crisis
Harrison, Karey. 2010. "Limits to growth and the economic crisis." Vlašić, Goran and Pavičić, Jurica (ed.) 2010 Global Business Conference. Dubrovnik, Croatia 13 - 16 Oct 2010 Zagreb, Croatia.
Rebuilding the ship: a new model of democracy in emergence
Harrison, Karey and Hutton, Drew. 2005. "Rebuilding the ship: a new model of democracy in emergence." Star, Cassandra (ed.) Ecopolitics XVI: Transforming Environmental Governance for the 21st Century. Brisbane, Australia 04 - 06 Jul 2005 Brisbane, Australia.
Postmodern and feminist qualitative research: methodology, methods and practice
Harrison, Karey and Fahy, Kathleen. 2005. "Postmodern and feminist qualitative research: methodology, methods and practice." Tenenbaum, Gershon and Driscoll, Marcy P. (ed.) Methods of research in sport sciences: quantitative and qualitative approaches. Oxford, U.K.. Meyer & Meyer Sport. pp. 702-740
Constructivist research: methodology and practice
Fahy, Kathleen and Harrison, Karey. 2005. "Constructivist research: methodology and practice." Tenenbaum, Gershon and Driscoll, Marcy P. (ed.) Methods of research in sport sciences: quantitative and qualitative approaches. Oxford, U.K.. Meyer & Meyer Sport. pp. 660-701
Public relations ethics: a simpler (but not simplistic) approach to the complexities
Harrison, Karey and Galloway, Chris. 2005. "Public relations ethics: a simpler (but not simplistic) approach to the complexities." PRism . 3 (1), pp. 1-17.