How 'inconvenient' is Al Gore's climate message?

Article

Harrison, Karey. 2009. "How 'inconvenient' is Al Gore's climate message?" M/C Journal. 12 (4), pp. 1-4.
Article Title

How 'inconvenient' is Al Gore's climate message?

ERA Journal ID35593
Article CategoryArticle
Authors
AuthorHarrison, Karey
Journal TitleM/C Journal
Journal Citation12 (4), pp. 1-4
Number of Pages4
Year2009
Place of PublicationBrisbane, Australia
ISSN1441-2616
Web Address (URL)http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/175
Abstract

The release of Al Gore's Inconvenient Truth and his subsequent training of thousands of Climate Presenters marks a critical transition point in communication around climate change.
This paper will show that key elements of Al Gore's An Inconvenient Truth, and the advice and training he gives to Climate Presenters are based on the results of research into marketing approaches to creating behavioural change.
This paper will then consider the ultimate effectiveness of this approach to Climate change communication in the light of the critique of such marketing approaches to communicating on environmental issues in the 2008 WWF report, 'Weathercocks & signposts'.

Keywordsclimate change; social marketing; climate communication
ANZSRC Field of Research 2020470199. Communication and media studies not elsewhere classified
410102. Ecological impacts of climate change and ecological adaptation
410404. Environmental management
Public Notes

This article was first published in M/C Journal (http://media-culture.org.au/). Deposited in accordance with the copyright policy of the publisher. Author retains copyright.

Byline AffiliationsAustralian Centre for Sustainable Catchments
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