Public relations ethics: a simpler (but not simplistic) approach to the complexities

Article


Harrison, Karey and Galloway, Chris. 2005. "Public relations ethics: a simpler (but not simplistic) approach to the complexities." PRism . 3 (1), pp. 1-17.
Article Title

Public relations ethics: a simpler (but not simplistic) approach to the complexities

ERA Journal ID31119
Article CategoryArticle
AuthorsHarrison, Karey (Author) and Galloway, Chris (Author)
Journal TitlePRism
Journal Citation3 (1), pp. 1-17
Number of Pages17
Year2005
PublisherMassey University
Place of PublicationNew Zealand
ISSN1448-4404
Web Address (URL)http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/issue3/Harrison_Galloway.pdf
Abstract

Professional public relations bodies internationally have established ethics codes in an attempt to regulate members' ethical behaviour. This paper critiques the code-based
framework on philosophical and practical grounds, suggesting that such frameworks are inadequate because they leave practitioners free to interpret these guides in ways that advance their own and their clients' interests. We argue that this latitude does not foster ethical
behaviour. We then contrast rule-following, action-based ethics with agent-based ethics, conceived in Aristotelian terms, and suggest that the virtue ethics advanced by Aristotle and his interpreters represents a more challenging
but more authentically ethical path for practitioners to consider.

Keywordsethics; public relations; virtue ethics; ethics codes
ANZSRC Field of Research 2020350604. Marketing communications
500105. Legal ethics
Public Notes

Copyright statement:
The authors have elected, in the interests of
open dissemination of scholarly work, to
provide this article to you in open access format.
This means that, in accordance with the
principles of the Budapest Open Access
Initiative (http://www.soros.org/openaccess/),
you may freely copy and redistribute this article
provided you correctly acknowledge its authors
and source, and do not alter its contents.

Byline AffiliationsSchool of Humanities and Communication
Monash University
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