Influential factors of agricultural chemical purchase


Tidwell, Paula, Pedersen, Daniel and Watson, Kim. 1997. "Influential factors of agricultural chemical purchase." Australasian Agribusiness Review. 5, pp. 1 - 13.
Article Title

Influential factors of agricultural chemical purchase

ERA Journal ID18327
Article CategoryArticle
AuthorsTidwell, Paula (Author), Pedersen, Daniel (Author) and Watson, Kim (Author)
Journal TitleAustralasian Agribusiness Review
Journal Citation5, pp. 1 - 13
Number of Pages13
Place of PublicationMelbourne, Australia
Web Address (URL)

The purpose of this research was to identify the key factors in the decision making process that motivate end users to purchase a particular brand of agricultural chemical within a designated product category. The Australian cotton industry was selected as a suitable candidate due to both the high purchase frequency and total volume of agricultural chemicals utilised in the production of the crop. It is anticipated that the results from the research project will enable manufacturers to more accurately target advertising and promotional strategies to the needs of the end user. Maximising the effectiveness of advertising and promotion will generate demand for branded products from the field and minimise the ever increasing influence of agricultural distributors on buyer behaviour.

Keywordsagrichemicals; selection; cotton growing; advertising; marketing; product branding; pesticides; herbicides
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
520402. Decision making
300409. Crop and pasture protection (incl. pests, diseases and weeds)
Byline AffiliationsFaculty of Business
University of Melbourne
Institution of OriginUniversity of Southern Queensland
Permalink -

  • 1789
    total views
  • 5
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Examining client/accountant relationships: rural versus urban consumer selection criteria
Tidwell, Paula M., Weekes, David, Scott, Mark, White, Robert and Murphy, Alex. 2000. "Examining client/accountant relationships: rural versus urban consumer selection criteria ." Journal of Professional Services Marketing. 20 (2), pp. 107-119.
Forming and maintaining cross-cultural interorganisational networks
Erwee, Ronel, Perry, Chad and Tidwell, Paula. 1999. "Forming and maintaining cross-cultural interorganisational networks." Lee, Sang, Old, Geoff and Reddy, Narendra (ed.) Pan Pacific Conference XVI . Fintel, Fiji 31 May - 03 Jun 1999