Influential factors of agricultural chemical purchase
Article
| Article Title | Influential factors of agricultural chemical purchase |
|---|---|
| ERA Journal ID | 18327 |
| Article Category | Article |
| Authors | Tidwell, Paula (Author), Pedersen, Daniel (Author) and Watson, Kim (Author) |
| Journal Title | Australasian Agribusiness Review |
| Journal Citation | 5, pp. 1 - 13 |
| Number of Pages | 13 |
| Year | 1997 |
| Place of Publication | Melbourne, Australia |
| ISSN | 1442-6951 |
| Web Address (URL) | http://www.agrifood.info/review/1997/Tidwell.html |
| Abstract | The purpose of this research was to identify the key factors in the decision making process that motivate end users to purchase a particular brand of agricultural chemical within a designated product category. The Australian cotton industry was selected as a suitable candidate due to both the high purchase frequency and total volume of agricultural chemicals utilised in the production of the crop. It is anticipated that the results from the research project will enable manufacturers to more accurately target advertising and promotional strategies to the needs of the end user. Maximising the effectiveness of advertising and promotion will generate demand for branded products from the field and minimise the ever increasing influence of agricultural distributors on buyer behaviour. |
| Keywords | agrichemicals; selection; cotton growing; advertising; marketing; product branding; pesticides; herbicides |
| ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
| 520402. Decision making | |
| 300409. Crop and pasture protection (incl. pests, diseases and weeds) | |
| Byline Affiliations | Faculty of Business |
| University of Melbourne | |
| Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q05x2/influential-factors-of-agricultural-chemical-purchase
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