Examining client/accountant relationships: rural versus urban consumer selection criteria
Article
Tidwell, Paula M., Weekes, David, Scott, Mark, White, Robert and Murphy, Alex. 2000. "Examining client/accountant relationships: rural versus urban consumer selection criteria ." Journal of Professional Services Marketing. 20 (2), pp. 107-119. https://doi.org/10.1300/J090v20n02_08
| Article Title | Examining client/accountant relationships: rural versus urban consumer selection criteria |
|---|---|
| ERA Journal ID | 19863 |
| Article Category | Article |
| Authors | Tidwell, Paula M. (Author), Weekes, David (Author), Scott, Mark (Author), White, Robert (Author) and Murphy, Alex (Author) |
| Journal Title | Journal of Professional Services Marketing |
| Services Marketing Quarterly | |
| Journal Citation | 20 (2), pp. 107-119 |
| Number of Pages | 13 |
| Year | 2000 |
| Place of Publication | New York, NY. United States |
| ISSN | 1533-2969 |
| 1533-2977 | |
| Digital Object Identifier (DOI) | https://doi.org/10.1300/J090v20n02_08 |
| Web Address (URL) | http://www.informaworld.com/smpp/content~db=all~content=a904786817~frm=titlelink |
| Abstract | This paper builds on research into client measurement of quality and satisfaction when consuming professional services, two of the factors influencing selection of an accountant and the differences arising between rural and urban clients. SERVQUAL is considered as a means of consumer satisfaction measurement and attempts to isolate key factors and attributes in service provider selection.The effect of formal qualifications and membership of professional accounting bodies on individuals' choice of accountant, differences between urban and rural selection criteria and managerial implications are discussed. This study deals only with accountants who offer their services in public practice. |
| Keywords | accountants; selection criteria; qualification; rural; urban; marketing |
| ANZSRC Field of Research 2020 | 440699. Human geography not elsewhere classified |
| 350199. Accounting, auditing and accountability not elsewhere classified | |
| 350605. Marketing management (incl. strategy and customer relations) | |
| Public Notes | Copyright 2000 by The Haworth Press, Inc. All rights reserved |
| Byline Affiliations | University of South Australia |
| Charles Sturt University | |
| Faculty of Education |
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