Examining client/accountant relationships: rural versus urban consumer selection criteria

Article


Tidwell, Paula M., Weekes, David, Scott, Mark, White, Robert and Murphy, Alex. 2000. "Examining client/accountant relationships: rural versus urban consumer selection criteria ." Journal of Professional Services Marketing. 20 (2), pp. 107-119. https://doi.org/10.1300/J090v20n02_08
Article Title

Examining client/accountant relationships: rural versus urban consumer selection criteria

ERA Journal ID19863
Article CategoryArticle
AuthorsTidwell, Paula M. (Author), Weekes, David (Author), Scott, Mark (Author), White, Robert (Author) and Murphy, Alex (Author)
Journal TitleJournal of Professional Services Marketing
Services Marketing Quarterly
Journal Citation20 (2), pp. 107-119
Number of Pages13
Year2000
Place of PublicationNew York, NY. United States
ISSN1533-2969
1533-2977
Digital Object Identifier (DOI)https://doi.org/10.1300/J090v20n02_08
Web Address (URL)http://www.informaworld.com/smpp/content~db=all~content=a904786817~frm=titlelink
Abstract

This paper builds on research into client measurement of quality and satisfaction when consuming professional services, two of the factors influencing selection of an accountant and the differences arising between rural and urban clients. SERVQUAL is considered as a means of consumer satisfaction measurement and attempts to isolate key factors and attributes in service provider selection.The effect of formal qualifications and membership of professional accounting bodies on individuals' choice of accountant, differences between urban and rural selection criteria and managerial implications are discussed. This study deals only with accountants who offer their services in public practice.

Keywordsaccountants; selection criteria; qualification; rural; urban; marketing
ANZSRC Field of Research 2020440699. Human geography not elsewhere classified
350199. Accounting, auditing and accountability not elsewhere classified
350605. Marketing management (incl. strategy and customer relations)
Public Notes

Copyright 2000 by The Haworth Press, Inc. All rights reserved

Byline AffiliationsUniversity of South Australia
Charles Sturt University
Faculty of Education
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