Designing effective mobile web presence

Paper


Moffatt, Sam. 2012. "Designing effective mobile web presence." Ally, Mohamed and Needham, Gill (ed.) 3rd International m-libraries Conference 2011: Mobile Technologies: Information on the Move. Brisbane, Australia 11 - 13 May 2011 London, United Kingdom.
Paper/Presentation Title

Designing effective mobile web presence

Presentation TypePaper
Authors
AuthorMoffatt, Sam
EditorsAlly, Mohamed and Needham, Gill
Journal or Proceedings TitleM-libraries 3: transforming libraries with mobile technology
Number of Pages6
Year2012
Place of PublicationLondon, United Kingdom
ISBN9781856047760
9781856049184
Web Address (URL) of Paperhttp://www.facetpublishing.co.uk/title.php?id=7760
Conference/Event3rd International m-libraries Conference 2011: Mobile Technologies: Information on the Move
Event Details
3rd International m-libraries Conference 2011: Mobile Technologies: Information on the Move
Event Date
11 to end of 13 May 2011
Event Location
Brisbane, Australia
Abstract

This chapter covers the design of an effective mobile web presence so that the interaction will be friendly for users.

Every organization is different and has different sets of clients. For the University of Southern Queensland (USQ) the dominant vendor was Apple's iOS (iPad/iPhone/iPod Touch), with a 34% market share. This was followed by Nokia with 28% and Samsung and Blackberry with 10% each. HTC accounted for 7%, while LG, Motorola, Sony Ericsson and many more combined to form the final 11%. iOS as a
platform is an attractive target for which to develop, given the relative homogeneity of the platform. Nokia is also large enough to merit attention, but further accounts for a wide range of device capabilities. With over 310 different mobile devices, the amount of testing and
development for each one becomes a cost factor that must be
considered. It is important to survey clients to find out what devices they are using and ensure that the dominant platform is supported.

Keywordsmobile web; design
ANZSRC Field of Research 2020461008. Organisation of information and knowledge resources
460608. Mobile computing
460508. Information retrieval and web search
Public Notes

Copyright Facet Publishing. Print version held in the USQ Library at call no. 025.04 Int.
Chapter 21.

Byline AffiliationsDivision of Academic Information Services
Institution of OriginUniversity of Southern Queensland
Book TitleM-libraries 3: transforming libraries with mobile technology
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https://research.usq.edu.au/item/q1366/designing-effective-mobile-web-presence

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