Wine communication in a global market: a study of metaphor through the genre of Australian wine reviews

PhD Thesis


Creed, Allison. 2016. Wine communication in a global market: a study of metaphor through the genre of Australian wine reviews. PhD Thesis Doctor of Philosophy. University of Southern Queensland.
Title

Wine communication in a global market: a study of metaphor through the genre of Australian wine reviews

TypePhD Thesis
Authors
AuthorCreed, Allison
SupervisorMcIlveen, Peter
Noble, Karen
Institution of OriginUniversity of Southern Queensland
Qualification NameDoctor of Philosophy
Number of Pages449
Year2016
Abstract

This thesis is a report on wine communication focused on metaphoric language identified in the genre of wine reviews. Specifically, the research centred on Australian wine reviews written by Australian wine critics about Australian wines currently exported to the greater China region. In the genre of wine reviews, metaphoric expressions are frequently used to talk about wine (Caballero & Suárez-Toste, 2008). The thesis developed understanding of the influence of metaphoric language and its potential to constrain or motivate people’s sensory and affective responses to wine and highlighted the need to consider congruency of metaphoric language in terms of wine communication and education. The research was theoretically framed by the conceptual metaphor theory (CMT) of Lakoff and Johnson (1980) and took a cognitive linguistic perspective to metaphor analysis (Croft & Cruse, 2004). Wine appreciation was argued to be a social event in contrast to an observational event. From this perspective, wine appreciation is concerned with influencing audience perceptions in contrast to a spontaneous commentary of an event. The thesis presents the findings of two qualitative studies that used a corpus approach to metaphor use and understanding in the genre of wine reviews. The investigation identified metaphoric expressions in Australian wine reviews and went on to explore their understanding and transfer by wine educators in Australia and China. Metaphor identification used the Metaphor Identification Procedure Vrije Universiteit (Steen et al., 2010) and the UCREL Semantic Annotation System (Archer et al., 2004) for semantic and conceptual analysis. Results indicated six underpinning metaphoric themes (i.e., AN OBJECT, A THREE DIMENSIONAL ARTEFACT, AN INSTITUTIONAL ARTEFACT, A TEXTILE, A LIVING ORGANISM, and A PERSON) of which spatial and temporal properties were often integrated. A comparison of wine educator responses to interpretation and transmission tasks showed that anthropomorphic metaphor (i.e., WINE IS A PERSON) tended to be conceptualized similarly by participants more often than other metaphoric themes. In conclusion, the cultural artefact of language used in the genre of wine reviews and the metaphoric potential of linguistic choices on sensory and affective perceptions indicates a need for the consideration of congruency when wine communication crosses cultural and linguistic borders.

Keywordswine reviews; wine; Australia; Australian; metaphor
ANZSRC Field of Research 2020470108. Organisational, interpersonal and intercultural communication
360203. Professional writing and journalism practice
470409. Linguistic structures (incl. phonology, morphology and syntax)
470411. Sociolinguistics
Byline AffiliationsSchool of Linguistics, Adult and Specialist Education
Permalink -

https://research.usq.edu.au/item/q4qyy/wine-communication-in-a-global-market-a-study-of-metaphor-through-the-genre-of-australian-wine-reviews

Download files


Published Version
Creed_2016_whole.pdf
File access level: Anyone

  • 641
    total views
  • 258
    total downloads
  • 5
    views this month
  • 5
    downloads this month

Export as

Related outputs

Place identity and careers in regional Australia
McIlveen, Peter, Alchin, Carolyn, Hoare, P. Nancey, Bowman, Sarah, Harris, Rebecca, Gotting, Geraldine, Gilmour, John, Perera, Harsha N., Beccaria, Lisa, Kossen, Chris, Cavaye, Jim, Creed, Allison and McDonald, Nicole. 2022. "Place identity and careers in regional Australia." Australian Journal of Career Development. 31 (1), pp. 57-65. https://doi.org/10.1177/10384162221085807
The dimensional structure of metaphors of career and their relations to career agency, job search self-efficacy, and negative career outlook
Creed, Allison, McIlveen, Peter and Perera, Harsha. 2020. "The dimensional structure of metaphors of career and their relations to career agency, job search self-efficacy, and negative career outlook." International Journal for Educational and Vocational Guidance. https://doi.org/10.1007/s10775-020-09442-3
Decent Work’s Association With Job Satisfaction, Work Engagement, and Withdrawal Intentions in Australian Working Adults
McIlveen, Peter, Hoare, P. Nancey, Perera, Harsha N., Kossen, Chris, Mason, Louisa, Munday, Shannon, Alchin, Carolyn, Creed, Allison and McDonald, Nicole. 2021. "Decent Work’s Association With Job Satisfaction, Work Engagement, and Withdrawal Intentions in Australian Working Adults." Journal of Career Assessment. 29 (1), pp. 18-35. https://doi.org/10.1177/1069072720922959
Counseling case formulation as metaphor
McIlveen, Peter and Creed, Alison. 2018. "Counseling case formulation as metaphor." Di Fabio, Annamaria and Bernaud, Jean-Luc (ed.) Narrative interventions in post-modern guidance and career counseling: a review of case studies and innovative qualitative approaches. Cham, Switzerland. Springer. pp. 77-86
Uncorking the potential of wine language for young wine tourists
Creed, Allison and McIlveen, Peter. 2019. "Uncorking the potential of wine language for young wine tourists." Sigala, Marianna and Robinson, Richard N. S. (ed.) Management and marketing of wine tourism businesses: theory, practice and cases. Cham, Switzerland. Palgrave Macmillan. pp. 25-41
Metaphor identification as a research method for the study of career
Creed, Allison and McIlveen, Peter. 2018. "Metaphor identification as a research method for the study of career." International Journal for Educational and Vocational Guidance. 18 (1), pp. 27-44. https://doi.org/10.1007/s10775-017-9345-2
Wine and metaphor: cross-cultural [dis]harmony
Creed, Allison. 2013. "Wine and metaphor: cross-cultural [dis]harmony." Midgley, Warren, Trimmer, Karen and Davies, Andy (ed.) Metaphors for, in and of education research . Newcastle Upon Tyne, United Kingdom. Cambridge Scholars Publishing. pp. 10-25