The influence of privacy, trust, and national culture on internet transactions

Paper


Heales, Jon, Cockcroft, Sophie and Trieu, Van-Hau. 2017. "The influence of privacy, trust, and national culture on internet transactions." Meiselwitz, Gabriele (ed.) 9th International Conference on Social Computing and Social Media (SCSM 2017), held as part of the 19th International Conference on Human-Computer Interaction (HCI International). Vancouver, Canada 09 - 14 Jul 2017 Switzerland. https://doi.org/10.1007/978-3-319-58559-8_14
Paper/Presentation Title

The influence of privacy, trust, and national culture on internet transactions

Presentation TypePaper
AuthorsHeales, Jon (Author), Cockcroft, Sophie (Author) and Trieu, Van-Hau (Author)
EditorsMeiselwitz, Gabriele
Journal or Proceedings TitleLecture Notes in Computer Science (Book series)
Journal Citation10282, pp. 159-176
Number of Pages18
Year2017
PublisherSpringer
Place of PublicationSwitzerland
ISSN1611-3349
0302-9743
ISBN9783319585581
9783319585598
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-319-58559-8_14
Web Address (URL) of Paperhttps://link.springer.com/chapter/10.1007/978-3-319-58559-8_14
Conference/Event9th International Conference on Social Computing and Social Media (SCSM 2017), held as part of the 19th International Conference on Human-Computer Interaction (HCI International)
International Conference on Social Computing and Social Media (SCSM) Held as Part of International Conference on Human-Computer Interaction (HCI International)
Event Details
9th International Conference on Social Computing and Social Media (SCSM 2017), held as part of the 19th International Conference on Human-Computer Interaction (HCI International)
Event Date
09 to end of 14 Jul 2017
Event Location
Vancouver, Canada
Event Details
International Conference on Social Computing and Social Media (SCSM) Held as Part of International Conference on Human-Computer Interaction (HCI International)
SCSM
Abstract

A privacy paradox still exists between consumers’ willingness to transact online and their stated Information privacy concerns. MIS research has the capacity to contribute to societal research in this area (Dinev 2014) and cultural differences are one important area of investigation. The global nature of e-commerce makes cultural factors likely to have a significant impact on this concern. Building on work done in the area of culture and privacy, and also trust and privacy, we explore the three way relationship between culture, privacy and trust. Emerge. A key originality of this work is the use of the GLOBE variables to measure culture. These provide a more contemporary measure of culture and overcome some of the criticisms levelled at the much used Hofstede variables. Since the late 1990s scholars have been exploring ways of measuring Privacy. Whilst attitudinal measures around concern for information privacy are only one proxy for privacy itself, such measures have evolved in sophistication. Smith et al. developed the Global Information Privacy Scale which evolved into the 15 question parsimonious CFIP scale (Smith 1996) Leading on from this Malhotra developed the internet users information privacy concerns (IUIPC) which takes into account individuals differing perceptions of fairness and justice using social contract theory. We present the results of an exploratory empirical study that uses both GLOBE and IUIPC via a set of scenarios to determine the strength of national culture as an antecedent to IUIPC and the concomitant effect of IUIPC on trust and risk.

Keywordscross cultural IS research, GLOBE project, privacy, trust, risk beliefs
ANZSRC Field of Research 2020460908. Information systems organisation and management
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Byline AffiliationsUniversity of Queensland
Deakin University
SeriesLecture Notes in Computer Science
Institution of OriginUniversity of Southern Queensland
Book TitleSocial computing and social media - human behavior, Part I: 9th International Conference, SCSM 2017
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