350602. Consumer-oriented product or service development
| Title | 350602. Consumer-oriented product or service development |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.Article
Influential factors of agricultural chemical purchase
Tidwell, Paula, Pedersen, Daniel and Watson, Kim. 1997. "Influential factors of agricultural chemical purchase." Australasian Agribusiness Review. 5, pp. 1 - 13.Article
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.Paper
Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985Article
What future the cane industry: is training a vehicle for change?
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "What future the cane industry: is training a vehicle for change?" Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.Paper
Mapping components of flour and noodle colour in Australian wheat
Mares, D. J. and Campbell, A. W.. 2001. "Mapping components of flour and noodle colour in Australian wheat." Australian Journal of Agricultural Research. 52 (11/12), pp. 1297-1309. https://doi.org/10.1071/AR01048Article