Assessing and assuring trust in e-Commerce systems

Paper

Zhang, Zhongwei and Wang, Zhen. 2006. "Assessing and assuring trust in e-Commerce systems." Mohammadian, Masoud (ed.) 2006 International Conference on Intelligent Agents, Web Technologies & Internet Commerce (IAWTIC'06). Sydney, Australia 29 Nov - 01 Dec 2006 Piscataway, NJ, USA.
Paper/Presentation Title

Assessing and assuring trust in e-Commerce systems

Presentation TypePaper
AuthorsZhang, Zhongwei (Author) and Wang, Zhen (Author)
EditorsMohammadian, Masoud
Journal or Proceedings TitleProceedings of the 2006 International Conference on Computational Intelligence for Modelling, Control and Automation (CIMCA'06) and International Conference on Intelligent Agents, Web Technologies and Internet Commerce
Number of Pages6
Year2006
Place of PublicationPiscataway, NJ, USA
ISBN0769527310
Conference/Event2006 International Conference on Intelligent Agents, Web Technologies & Internet Commerce (IAWTIC'06)
Event Details
2006 International Conference on Intelligent Agents, Web Technologies & Internet Commerce (IAWTIC'06)
Event Date
29 Nov 2006 to end of 01 Dec 2006
Event Location
Sydney, Australia
Abstract

On-line trading or Internet Commerce restoring to ECommerce
systems are gradually replacing the traditional
commerce activities. Internet users must have reasonable
faith on the underlying systems before comfortably using it,
To convince users to confidently enjoy the benefits that Internet
and E-commerce systems can bring, an E-commerce
system needs to be trustful and convincing to the users.
In the paper, we proposed a computational model on
which the E-commerce system can be developed, and the
trust level will be introduced and assessed based on users
attitudes, opinions and motivations, and provide some insight
for the customers of Internet commerce. The model
has two features: to assess the trust level of existing Ecommerce systems, and to recommend the E-Retailers how
to improve the trust level.
Based on the model, a prototype system of assessing
trust level of E-commerce system has been designed. Online
based e-EI system has demonstrated the computational
model is feasible and the implemented system is efficient
and reliable. It is of significance in recommending the Eretailers
to improve the trust level of their E-commerce systems.

KeywordsTrust, E-Commerce, Computational Model, Assurance.
ANZSRC Field of Research 2020460507. Information extraction and fusion
461399. Theory of computation not elsewhere classified
359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes

© 2006 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.

Byline AffiliationsDepartment of Mathematics and Computing
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Jin, Lu, Zhang, Zhongwei and Zhou, Hong. 2007. "Deliberation and implementation of adaptive fuzzy logic based security level routing protocol for mobile ad hoc network." Jiang, Yingtao (ed.) 4th Annual IEEE Consumer Communications and Networking Conference (CCNC 2007). Las Vegas, United States 11 - 13 Jan 2007 Las Vegas, USA.
Improving the performance of SCTP Transport Protocol over wireless networks
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Performance comparison of the AODV, SAODV and FLSL routing protocols in mobile ad hoc networks
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Performance of STT-Vegas in heterogeneous wired and wireless networks
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Fuzzy logic strategy of prognosticating TCP's timeout and retransmission
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