Towards enhancing trust on Chinese e-commerce

Paper


Wang, Zhen, Zhang, Zhongwei and Zhang, Yanchun. 2006. "Towards enhancing trust on Chinese e-commerce." Zhou, X., Li, J., Shen, H., Kitsuregawa, M. and Zhang, Y. (ed.) 8th Asia-Pacific Web Conference (APWeb 2006): Frontiers of WWW Research and Development. Harbin, China 16 - 18 Jan 2006 Berlin, Germany. Springer. https://doi.org/10.1007/11610113_30
Paper/Presentation Title

Towards enhancing trust on Chinese e-commerce

Presentation TypePaper
AuthorsWang, Zhen (Author), Zhang, Zhongwei (Author) and Zhang, Yanchun (Author)
EditorsZhou, X., Li, J., Shen, H., Kitsuregawa, M. and Zhang, Y.
Journal or Proceedings TitleLecture Notes in Computer Science (Book series)
Journal Citation3841, pp. 331-342
Number of Pages12
Year2006
PublisherSpringer
Place of PublicationBerlin, Germany
ISSN1611-3349
0302-9743
ISBN9783540311423
Digital Object Identifier (DOI)https://doi.org/10.1007/11610113_30
Web Address (URL) of Paperhttp://www.springerlink.com/content/72844022753q1708/
Conference/Event8th Asia-Pacific Web Conference (APWeb 2006): Frontiers of WWW Research and Development
Event Details
8th Asia-Pacific Web Conference (APWeb 2006): Frontiers of WWW Research and Development
Event Date
16 to end of 18 Jan 2006
Event Location
Harbin, China
Abstract

E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives less acceptance within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.
In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.
We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.

Keywordstrust; e-commerce; trust-building; Chinese e-commerce; e-commerce legislation
ANZSRC Field of Research 2020460699. Distributed computing and systems software not elsewhere classified
350706. International business
460401. Cryptography
460499. Cybersecurity and privacy not elsewhere classified
Public Notes

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Byline AffiliationsDepartment of Mathematics and Computing
Victoria University
Institution of OriginUniversity of Southern Queensland
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Shen, Chong, Zhang, Zhongwei and Lai, David. 2006. "Understanding and enlivening AQM workings using computer simualtion." Li, Hong (ed.) ASEE Mid-Atlantic Section Spring 2006 Conference (ASEE 2006). New York, United States 28 - 29 Apr 2006 New York, USA.
Achieving secure service sharing over IP networks
Lai, David, Zhang, Zhongwei and Shen, Chong. 2006. "Achieving secure service sharing over IP networks." Li, Hong (ed.) ASEE Mid-Atlantic Section Spring 2006 Conference (ASEE 2006). New York, United States 28 - 29 Apr 2006 New York, USA.
Efficient information propagation in service routing for next generation network
Lai, David and Zhang, Zhongwei. 2009. "Efficient information propagation in service routing for next generation network." Wen, Peng, Li, Yuefeng, Polkowski, Lech, Yao, Yiyu, Tsumoto, Shusaku and Wang, Guoyin (ed.) 4th International Conference on Rough Sets and Knowledge Technology (RSKT 2009). Gold Coast, Australia 14 - 16 Jul 2009 Berlin, Germany. https://doi.org/10.1007/978-3-642-02962-2_43
Integrated key exchange protocol capable of revealing spoofing and resisting dictionary attacks
Lai, David and Zhang, Zhongwei. 2004. "Integrated key exchange protocol capable of revealing spoofing and resisting dictionary attacks." Xue, Li, Zhou, JiangYing, Yung, Moti and Jakobsson, Markus (ed.) 2nd International Conference, Applied Cryptography and Network Security ACNS 2004. Yellow Mountain, China 08 - 11 Jun 2004 China.
Service re-routing for service network graph: efficiency, scalability and implementation
Lai, David and Zhang, Zhongwei. 2009. "Service re-routing for service network graph: efficiency, scalability and implementation." International Journal of Computer Networks and Communications. 1 (1), pp. 46-59.
An active approach to multimedia network management
Zhang, Zhongwei and Lai, David. 2005. "An active approach to multimedia network management." Mastorakis, Nikos and Passadis, Kostas (ed.) 9th WSEAS International Conference on Communications. Athens, Greece 11 - 16 Jul 2005 Athens, Greece.
Decentralized management of multimedia network using active network technology
Zhang, Zhongwei and Lai, David. 2005. "Decentralized management of multimedia network using active network technology." WSEAS Transactions on Communications. 4 (7), pp. 325-333.
Implementing and evaluating an adaptive secure routing protocol for mobile ad hoc network
Jin, Lu, Zhang, Zhongwei and Lai, David. 2006. "Implementing and evaluating an adaptive secure routing protocol for mobile ad hoc network." Powell, Steven (ed.) 5th Annual Wireless Telecommunication Symposium (WTS2006). Pomona, United States 27 - 29 Apr 2006 Pomona, California, USA.
Secure service sharing over networks for mobile users using service network graphs
Lai, David and Zhang, Zhongwei. 2006. "Secure service sharing over networks for mobile users using service network graphs." Powell, Steven (ed.) 5th Annual Wireless Telecommunication Symposium (WTS2006). Pomona, United States 27 - 29 Apr 2006 Pomona, California, USA.
Network service sharing infrastructure: service authentication and authorization revocation
Lai, David and Zhang, Zhongwei. 2005. "Network service sharing infrastructure: service authentication and authorization revocation." Mastorakis, Nikos and Passadis, Kostas (ed.) 9th WSEAS International Conference on Communications. Athens, Greece 11 - 16 Jul 2005 Athens, Greece.
An infrastructure for service authentication and authorization revocation in a dynamic aggregation of networks
Lai, David and Zhang, Zhongwei. 2005. "An infrastructure for service authentication and authorization revocation in a dynamic aggregation of networks." WSEAS Transactions on Communications. 4 (8), pp. 537-547.
A unified approach to ameliorate active queue management of network routers
Zhang, Zhongwei, Lai, David and Suthaharan, Shan. 2005. "A unified approach to ameliorate active queue management of network routers." Ohta, Naohisa (ed.) 2005 International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS 2005). Hong Kong, China 13 - 16 Dec 2005 New York, United States.
Web graph displays by defining visible and invisible subsets
Lai, Wei, Huang, Mao Lin, Zhang, Yanchun and Toleman, Mark. 1999. "Web graph displays by defining visible and invisible subsets." Debreceny, R. and Ellis, Allan (ed.) 5th Australian World Wide Web Conference (AusWeb99). Lismore, Australia 17 - 20 Apr 1999 Lismore, NSW, Australia.
Self-authentication of encrypted channels in service network graph
Lai, David and Zhang, Zhongwei. 2008. "Self-authentication of encrypted channels in service network graph." Cao, Jiang, Li, Minglu, Weng, Chuliang, Xiang, Yang, Wang, Xin, Tang, Hong, Hong, Feng, Liu, Hong and Wang, Yinglin (ed.) IFIP International Conference on Network and Parallel Computing (NPC 2008). Shanghai, China 18 - 21 Oct 2008 Los Alamitos, CA. United States. https://doi.org/10.1109/NPC.2008.20
Improving efficiency and scalability of service network graph by re-routing service routes
Lai, David and Zhang, Zhongwei. 2009. "Improving efficiency and scalability of service network graph by re-routing service routes." Nguyen, Ngoc Thanh, Nguyen, Huynh Phan and Grzech, Adam (ed.) ACIIDS 2009: 1st Asian Conference on Intelligent Information and Database Systems. Dong Hoi, Vietnam 01 - 03 Apr 2009 Piscataway, NJ. United States. https://doi.org/10.1109/ACIIDS.2009.31
Scrutinizing performance of ad hoc routing protocols on wireless sensor networks
Zhang, Zhongwei, Zhou, Hong and Gao, Jason. 2009. "Scrutinizing performance of ad hoc routing protocols on wireless sensor networks." Nguyen, Ngoc Thanh, Nguyen, Huynh Phan and Grzech, Adam (ed.) ACIIDS 2009: 1st Asian Conference on Intelligent Information and Database Systems. Dong Hoi, Vietnam 01 - 03 Apr 2009 United States. https://doi.org/10.1109/ACIIDS.2009.30
Applications and performances of extended TTDDs in large-scale wireless sensor networks
Zhou, Hong, Jin, Lu, Zhang, Zhongwei, Ali, Hesham and Wang, Chulho. 2007. "Applications and performances of extended TTDDs in large-scale wireless sensor networks." Zhang, H., Olariu, S., Cao, Jiannong and Johnson, D. B. (ed.) 3rd International Conference of Mobile Ad-hoc and Sensor Networks. Beijing, China 12 - 14 Dec 2007 Berlin. https://doi.org/10.1007/978-3-540-77024-4
The Kth-best approach for linear bilevel multifollower programming with partial shared variables among followers
Shi, Chenggen, Zhou, Hong, Lu, Jie, Zhang, Guangquan and Zhang, Zhongwei. 2007. "The Kth-best approach for linear bilevel multifollower programming with partial shared variables among followers." Applied Mathematics and Computation. 188 (2), pp. 1686-1698. https://doi.org/10.1016/j.amc.2006.11.176
A comparative study on the performance of wireless sensor networks
Zou, Lin and Zhang, Zhongwei. 2007. "A comparative study on the performance of wireless sensor networks." ICIS 2007: 6th IEEE/ACIS International Conference on Computer and Information Science (ICIS 2007). Melbourne, Australia 11 - 13 Jul 2007 Piscataway, NJ, USA.
Properties of lattice-limit of a sequence on x-lattice
Zhang, Guangquan, Zhang, Yanchuan and Lu, Jie. 1997. "Properties of lattice-limit of a sequence on x-lattice." Journal of Fuzzy Mathematics. 5 (1), pp. 201-211.
Throughput and fairness performance of multiple STT-Vegas connections
Zhang, Zhongwei, Zhou, Hong and Leis, John. 2005. "Throughput and fairness performance of multiple STT-Vegas connections." Sanadidi, M. Y. (ed.) 3rd IASTED International Conference on Communications and Computer Networks. Marina del Rey, United States 24 - 26 Oct 2005 Marina del Rey, USA.
Quantitative analysis of queue management schemes in TCP/IP network routers
Li, Zhenquan, Zhang, Zhongwei and Zhou, Hong. 2004. "Quantitative analysis of queue management schemes in TCP/IP network routers." Safaei, F. (ed.) Australian Telecommunications Networks and Applications Conference (ATNAC 2004). Sydney, Australia 08 - 10 Dec 2004 Canberra, Australia.
A flexible payment scheme and its user-role assignment
Wang, Hua, Zhang, Yanchun and Cao, Jinli. 2002. "A flexible payment scheme and its user-role assignment." Chan, A., Chan, S., Leong, H. and Ng, V. (ed.) 2nd International Workshop on Cooperative Internet Computing. Hong Kong, China 18 - 19 Aug 2002 Hong Kong.
A protocol for untraceable electronic cash
Wang, Hua and Zhang, Yanchun. 2000. "A protocol for untraceable electronic cash." Lu, Hongjun and Zhou, Aoying (ed.) 1st Web-Age Information Management International Conference (WAIM 2000). Shanghai, China 21 - 23 Jun 2000 Berlin, Germany. https://doi.org/10.1007/3-540-45151-X_18
A boolean algebra approach for class hierarchy normalization
Zhang, Yanchun and Xiao, Jitian. 1997. "A boolean algebra approach for class hierarchy normalization." Topor, R. and Tanaka, K. (ed.) 5th International Conference on Database Systems for Advanced Applications. Melbourne, Australia 01 - 04 Apr 1997 Singapore. https://doi.org/10.1142/9789812819536_0032
A consumer anonymity scalable payment scheme with role based access control
Wang, Hua, Cao, Jinli and Zhang, Yanchun. 2001. "A consumer anonymity scalable payment scheme with role based access control." 2nd International Conference on Web Information Systems Engineering (WISE 2001). Kyoto, Japan 03 - 06 Dec 2007
Formal authorization allocation approaches for role-based access control based on relational algebra operations
Wang, Hua, Cao, Jinli and Zhang, Yanchun. 2002. "Formal authorization allocation approaches for role-based access control based on relational algebra operations." 3rd International Conference on Web Information Systems Engineering, 2002 (WISE 2002). Singapore 12 - 14 Dec 2002
An electronic cash scheme and its management
Wang, Hua, Cao, Jinli and Zhang, Yanchun. 2004. "An electronic cash scheme and its management." Concurrent Engineering: Research and Application Journal. 12 (3), pp. 247-257. https://doi.org/10.1177/1063293X04046194
Ubiquitous computing environments and its usage access control
Wang, Hua, Zhang, Yanchun and Cao, Jinli. 2006. "Ubiquitous computing environments and its usage access control." 1st International Conference on Scalable Information Systems. Hong Kong, China 29 May - 01 Jun 2006 New York, USA.
Deliberation and implementation of adaptive fuzzy logic based security level routing protocol for mobile ad hoc network
Jin, Lu, Zhang, Zhongwei and Zhou, Hong. 2007. "Deliberation and implementation of adaptive fuzzy logic based security level routing protocol for mobile ad hoc network." Jiang, Yingtao (ed.) 4th Annual IEEE Consumer Communications and Networking Conference (CCNC 2007). Las Vegas, United States 11 - 13 Jan 2007 Las Vegas, USA.
Improving the performance of SCTP Transport Protocol over wireless networks
Zhang, Zhongwei and Jin, Lu. 2006. "Improving the performance of SCTP Transport Protocol over wireless networks." Wysocki, Beata J. and Wysocki, Tadeusz A. (ed.) 5th Workshop on the Internet, Telecommunications and Signal Processing (WITSP2006). Hobart, Australia 11 - 13 Dec 2006 Tarrawanna, N.S.W., Australia.
Performance comparison of the AODV, SAODV and FLSL routing protocols in mobile ad hoc networks
Jin, Lu, Zhang, Zhongwei and Zhou, Hong. 2006. "Performance comparison of the AODV, SAODV and FLSL routing protocols in mobile ad hoc networks." Wysocki, Tadeusz A. and Wysocki, Beata J. (ed.) 5th Workshop on the Internet, Telecommunications and Signal Processing (WITSP2006). Hobart, Australia 11 - 13 Dec 2006 Tarrawanna, N.S.W., Australia.
Assessing and assuring trust in e-Commerce systems
Zhang, Zhongwei and Wang, Zhen. 2006. "Assessing and assuring trust in e-Commerce systems." Mohammadian, Masoud (ed.) 2006 International Conference on Intelligent Agents, Web Technologies & Internet Commerce (IAWTIC'06). Sydney, Australia 29 Nov - 01 Dec 2006 Piscataway, NJ, USA.
Performance of STT-Vegas in heterogeneous wired and wireless networks
Zhou, Hong, Gyasi-Agyei, Amoakoh and Zhang, Zhongwei. 2006. "Performance of STT-Vegas in heterogeneous wired and wireless networks." 3rd International Conference on Quality of Service in Heterogeneous Wired/Wireless Networks (QShine). Waterloo, Canada 07 - 09 Aug 2006 New York, NY, USA.
Fuzzy logic strategy of prognosticating TCP's timeout and retransmission
Zhang, Zhongwei, Li, Zhi and Suthaharan, Shan. 2005. "Fuzzy logic strategy of prognosticating TCP's timeout and retransmission." Halgamuge, Saman K. and Wang, Lipo (ed.) Computational intelligence for modelling and prediction. Berlin. Springer.