The impact of price satisfaction on supplier relationship performance
Paper
Paper/Presentation Title | The impact of price satisfaction on supplier relationship performance |
---|---|
Presentation Type | Paper |
Authors | Somogyi, Simon (Author) and Gyau, Amos (Author) |
Editors | Luxton, Sandra |
Journal or Proceedings Title | Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009) |
Number of Pages | 9 |
Year | 2009 |
Place of Publication | Canning Bridge, Western Australia |
ISBN | 1863081607 |
Web Address (URL) of Paper | http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-349.pdf |
Conference/Event | ANZMAC 2009: Sustainable Management and Marketing |
Event Details | ANZMAC 2009: Sustainable Management and Marketing Parent ANZMAC Conference Event Date 30 Nov 2009 to end of 02 Dec 2009 Event Location Melbourne, Australia |
Abstract | Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance. |
Keywords | buyer-seller relationships; business to business; industrial; channel |
ANZSRC Field of Research 2020 | 350799. Strategy, management and organisational behaviour not elsewhere classified |
350605. Marketing management (incl. strategy and customer relations) | |
470108. Organisational, interpersonal and intercultural communication | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of Adelaide |
https://research.usq.edu.au/item/9z89z/the-impact-of-price-satisfaction-on-supplier-relationship-performance
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