The impact of price satisfaction on supplier relationship performance

Paper


Somogyi, Simon and Gyau, Amos. 2009. "The impact of price satisfaction on supplier relationship performance." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Paper/Presentation Title

The impact of price satisfaction on supplier relationship performance

Presentation TypePaper
AuthorsSomogyi, Simon (Author) and Gyau, Amos (Author)
EditorsLuxton, Sandra
Journal or Proceedings TitleProceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Number of Pages9
Year2009
Place of PublicationCanning Bridge, Western Australia
ISBN1863081607
Web Address (URL) of Paperhttp://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-349.pdf
Conference/EventANZMAC 2009: Sustainable Management and Marketing
Event Details
ANZMAC 2009: Sustainable Management and Marketing
Parent
ANZMAC Conference
Event Date
30 Nov 2009 to end of 02 Dec 2009
Event Location
Melbourne, Australia
Abstract

Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.

Keywordsbuyer-seller relationships; business to business; industrial; channel
ANZSRC Field of Research 2020350799. Strategy, management and organisational behaviour not elsewhere classified
350605. Marketing management (incl. strategy and customer relations)
470108. Organisational, interpersonal and intercultural communication
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Adelaide
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