The impact of price satisfaction on supplier relationship performance

Paper


Somogyi, Simon and Gyau, Amos. 2009. "The impact of price satisfaction on supplier relationship performance." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Paper/Presentation Title

The impact of price satisfaction on supplier relationship performance

Presentation TypePaper
AuthorsSomogyi, Simon (Author) and Gyau, Amos (Author)
EditorsLuxton, Sandra
Journal or Proceedings TitleProceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Number of Pages9
Year2009
Place of PublicationCanning Bridge, Western Australia
ISBN1863081607
Web Address (URL) of Paperhttp://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-349.pdf
Conference/EventANZMAC 2009: Sustainable Management and Marketing
Event Details
ANZMAC 2009: Sustainable Management and Marketing
Parent
ANZMAC Conference
Event Date
30 Nov 2009 to end of 02 Dec 2009
Event Location
Melbourne, Australia
Abstract

Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion on the concept of price satisfaction especially from the suppliers’ perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a suppliers’ point of view. We argue that like in consumer markets, industrial suppliers' satisfaction of price is a higher order construct with many dimensions and that each of these dimensions influences the firm’s relationship performance.

Keywordsbuyer-seller relationships; business to business; industrial; channel
ANZSRC Field of Research 2020350799. Strategy, management and organisational behaviour not elsewhere classified
350605. Marketing management (incl. strategy and customer relations)
470108. Organisational, interpersonal and intercultural communication
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Adelaide
Permalink -

https://research.usq.edu.au/item/9z89z/the-impact-of-price-satisfaction-on-supplier-relationship-performance

Download files


Published Version
Somogyi_Gyau_ANZMAC_2009_PV.pdf
File access level: Anyone


Other Documentation
ANZMAC%202009%20Handbook%20CD.pdf
File access level: Anyone

  • 2320
    total views
  • 1041
    total downloads
  • 1
    views this month
  • 3
    downloads this month

Export as

Related outputs

Grower communication: a winery imperative
Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.
Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.
Enhancing long-term grapegrower/winery relationships in the Australian wine industry
Somogyi, Simon, Gyau, Amos, Li, Elton and Bruwer, Johan. 2010. "Enhancing long-term grapegrower/winery relationships in the Australian wine industry." International Journal of Wine Business Research. 22 (1), pp. 27-41. https://doi.org/10.1108/17511061011035189
Purpose and preference in educational podcasting
Van Zanten, Rob, Somogyi, Simon and Curro, Gina. 2012. "Purpose and preference in educational podcasting." British Journal of Educational Technology. 43 (1), pp. 130-138. https://doi.org/10.1111/j.1467-8535.2010.01153.x
The impact of price satisfaction on supplier commitment in the Australian wine supply chain
Somogyi, Simon and Gyau, Amos. 2010. "The impact of price satisfaction on supplier commitment in the Australian wine supply chain." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Australia.
Wine marketing online
Baron, Judi, Somogyi, Simon, Hall, Dayle and Carrington, Alan. 2008. "Wine marketing online." BbWorld Asia Pacific 2008 Conference. Adelaide, Australia 10 - 12 Sep 2008
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.
Exploring the nature of price satisfaction in the Australian wine supply chain
Gyau, Amos, Sidali, Katia and Somogyi, Simon. 2010. "Exploring the nature of price satisfaction in the Australian wine supply chain ." 2010 Deutsche Gesellschaft fur Tourismuswissenschaft, Wein & Tourismus Symposium. Freiburg, Germany 12 - 13 Apr 2010
Supplier satisfaction within the Australian wine industry
Somogyi, Simon. 2007. "Supplier satisfaction within the Australian wine industry." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007 Australia.
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.